Although it’s unlikely that an owl will deliver your letter to Hogwarts anytime soon, here at The Hype! Agency we can make all of your dreams of moving pictures come true![content_id] => 10 [created] => 2017-03-16 00:00:00 [file] => [group_id] => 531112ad4170e2ae1b8b81d1 [label] => see-it-to-believe-it-the-power-of-video-in-experiential-events [leads_form_intro] => [logo] => images/decisionbriefs/featured/58cab0cb4170e2275e8b45f4.jpg [media] => Array ( [images] => Array ( ) ) [owner] => Array ( [ref] => Array ( [$ref] => groups [$id] => MongoId Object ( [$id] => 531112ad4170e2ae1b8b81d1 ) [$db] => enterprise ) [label] => the-hype-agency [name] => THE HYPE AGENCY ) [permission] => 0 [status] => 2 [title] => See it to Believe it – The Power of Video in Experiential Events [updated] => 2017-03-16 11: 38: 16 [vocabulary] => Array ( ) [meta] => Array ( [published] => 2017-03-16 00:00:00 [updated] => 2017-03-16 11: 38: 16 ) [source_collection] => content )
You don’t have to live at Hogwarts to experience moving pictures. We see them in our day-to-day lives and we call them “videos.” They come in many forms: teaser, live stream and recap. And from start to finish, videos are a great supplement to any event!
To create initial interest in an upcoming activation, teasers do just what the name suggests – tease consumers with a sneak peek at what’s to come. These sneak peeks can include footage of the locations where activations will be taking place, enticing locals in that market to stay tuned or encouraging consumers from afar to travel to the destination. Sneak peeks at new products that will be displayed or sampled are also great attention grabbers. Today’s consumers love to stay ahead of the curve, and catching a glimpse at the latest and greatest helps them do just that! Another fun spin on teasers is to create a montage of clips from previous activations or tours. This allows you to show consumers what they can expect to see again and what will be a new addition to the program.
Once you’ve caught their attention, it’s time to go live! With most social platforms offering a live video feature, it’s easier than ever to not only spread the word about and event but also send updates to consumers in real time. Facebook, Instagram, and Snapchat are all great resources to post play-by-play videos of the activation as its taking place. Anyone who follows you on these networks will have the opportunity to see these clips, which offers a chance at greater event attendance and increased social media sharing! (Don’t forget to hashtag!)
After all is said and done, it’s time to put together a recap. Not the kind that outlines metrics, but the kind that consumers can watch and reminisce over. An event video recap does one of many things:
Although it’s unlikely that an owl will deliver your letter to Hogwarts anytime soon, here at The Hype! Agency we can make all of your dreams of moving pictures come true!
May 3rd-5th was the annual EM Summit produced by Event Marketer. Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a year’s worth of insights and ideas in a just a few short days. Hype joined more than 2,000 marketers from around the world as emerging trends were predicted and dissected, best practices were explained and some of the biggest case studies were shared. Continue reading for some of our favorite take-a-ways from the conference.
Mobile Tours are a fantastic way to not only increase brand awareness but to hit your target demographics head on. Before hitting the road, it is absolutely crucial to map out your tour for a successful outcome.
You don’t have to live at Hogwarts to experience moving pictures. We see them in our day-to-day lives and we call them “videos.” And from start to finish, videos are a great supplement to any event!
While our Patriot’s fans are still hooting and hollering over one of the greatest comebacks in sport’s history, we’re looking back at our very own all-star team of Verizon specialists who, in our eyes, rocked it out in Houston during the Super Bowl festivities!! Our team of 19 Product Specialists and Brand Ambassadors spent two weeks in Houston training and executing at Super Bowl LIVE. This was Hype’s 2nd year working with Momentum Worldwide as their staffing partner at Super Bowl and each year keeps getting better!!
It’s no secret – millennials seem to live and breathe social