Although it’s unlikely that an owl will deliver your letter to Hogwarts anytime soon, here at The Hype! Agency we can make all of your dreams of moving pictures come true![content_id] => 10 [created] => 2017-03-16 00:00:00 [file] => [group_id] => 531112ad4170e2ae1b8b81d1 [label] => see-it-to-believe-it-the-power-of-video-in-experiential-events [leads_form_intro] => [logo] => images/decisionbriefs/featured/58cab0cb4170e2275e8b45f4.jpg [media] => Array ( [images] => Array ( ) ) [owner] => Array ( [ref] => Array ( [$ref] => groups [$id] => MongoId Object ( [$id] => 531112ad4170e2ae1b8b81d1 ) [$db] => enterprise ) [label] => the-hype-agency [name] => THE HYPE AGENCY ) [permission] => 0 [status] => 2 [title] => See it to Believe it – The Power of Video in Experiential Events [updated] => 2017-03-16 11: 38: 16 [vocabulary] => Array ( ) [meta] => Array ( [published] => 2017-03-16 00:00:00 [updated] => 2017-03-16 11: 38: 16 ) [source_collection] => content )
You don’t have to live at Hogwarts to experience moving pictures. We see them in our day-to-day lives and we call them “videos.” They come in many forms: teaser, live stream and recap. And from start to finish, videos are a great supplement to any event!
To create initial interest in an upcoming activation, teasers do just what the name suggests – tease consumers with a sneak peek at what’s to come. These sneak peeks can include footage of the locations where activations will be taking place, enticing locals in that market to stay tuned or encouraging consumers from afar to travel to the destination. Sneak peeks at new products that will be displayed or sampled are also great attention grabbers. Today’s consumers love to stay ahead of the curve, and catching a glimpse at the latest and greatest helps them do just that! Another fun spin on teasers is to create a montage of clips from previous activations or tours. This allows you to show consumers what they can expect to see again and what will be a new addition to the program.
Once you’ve caught their attention, it’s time to go live! With most social platforms offering a live video feature, it’s easier than ever to not only spread the word about and event but also send updates to consumers in real time. Facebook, Instagram, and Snapchat are all great resources to post play-by-play videos of the activation as its taking place. Anyone who follows you on these networks will have the opportunity to see these clips, which offers a chance at greater event attendance and increased social media sharing! (Don’t forget to hashtag!)
After all is said and done, it’s time to put together a recap. Not the kind that outlines metrics, but the kind that consumers can watch and reminisce over. An event video recap does one of many things:
Although it’s unlikely that an owl will deliver your letter to Hogwarts anytime soon, here at The Hype! Agency we can make all of your dreams of moving pictures come true!
At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.
While Madonna is off living in a material world, the rest of us are living in a digital one. Here at Hype, we understand that successful event staffing requires more than just a fancy app – it takes human connection. That’s why we take the extra steps to really get to know our staff.
When you work in events, chances are you’ll spend some days on the road traveling to cities both new and old. And although you may be away from your desk, your projects and programs don’t take a hiatus while you’re changing flights and booking Ubers.
For this year’s Comic-Con International in San Diego, Hype was tasked with staffing thirteen Medieval Knights to promote the premier of a new network television series. See how Hype find the perfect fit when staffing costume characters for one of the biggest cosplay events of the year.
As we rapidly approach the 2017 MLB All-Star Game in Miami and final preparations are being made for your activations, it is crucial that you have a staffing partner that can deliver on quality staff because we understand that every single activation counts! READY TO SECURE YOUR ALL STAR ROSTER? LET'S CONNECT & GET THE BALL ROLLING!