Array
(
    [_id] => MongoId Object
        (
            [$id] => 58cab0ee4170e221608b4581
        )

    [abstract] => Mobile Tours are a fantastic way to not only increase brand awareness but to hit your target demographics head on. Before hitting the road, it is absolutely crucial to map out your tour for a successful outcome.
    [app_label] => decisionbriefs
    [content] => 

The idea is set- your client wants to launch a mobile tour this summer, great! Mobile tours are a fantastic way to not only increase brand awareness but to hit your target demographics head on. Before hitting the road, it is absolutely crucial to map out your tour for a successful outcome. When you’re working with the right partner, mobile tours can be very plug and play and much less daunting.

 

Read Hype’s Road Map below to get you on the right path to a successful mobile tour!

 

 

 

 

 

 

 

 

 

[content_id] => 10 [created] => 2017-03-16 00:00:00 [file] => [full_permission] => [group_id] => 531112ad4170e2ae1b8b81d1 [label] => mapping-out-the-road-to-mobile-tours [leads_form_intro] => [logo] => images/decisionbriefs/featured/58cab0ee4170e221608b4581.jpg [media] => Array ( [images] => Array ( ) ) [owner] => Array ( [ref] => Array ( [$ref] => groups [$id] => MongoId Object ( [$id] => 531112ad4170e2ae1b8b81d1 ) [$db] => enterprise ) [label] => the-hype-agency [name] => THE HYPE AGENCY ) [permission] => 0 [status] => 2 [title] => Mapping Out the Road to Mobile Tours [updated] => 2017-03-16 11: 37: 58 [vocabulary] => Array ( ) [vocabulary_categories] => Array ( [0] => service [1] => product ) [meta] => Array ( [published] => 2017-03-16 00:00:00 [updated] => 2017-03-16 11: 37: 58 ) [source_collection] => content )

Mapping Out the Road to Mobile Tours

The idea is set- your client wants to launch a mobile tour this summer, great! Mobile tours are a fantastic way to not only increase brand awareness but to hit your target demographics head on. Before hitting the road, it is absolutely crucial to map out your tour for a successful outcome. When you’re working with the right partner, mobile tours can be very plug and play and much less daunting.

 

Read Hype’s Road Map below to get you on the right path to a successful mobile tour!

 

  • Brand Goals:  Whatever space your brand and/or product is in, there needs to be a clearly defined strategy to your Mobile Tour. Why hand out a plain slice of cheese, when you could craft a deliciously melted grilled cheese sandwich, leaving a lasting impression and the consumer utterly satisfied?

 

  • Target Demographic:  Mobile Tours allow brands to hit a bull’s-eye on their target market. Determining who you’re reaching goes hand and hand with where the tour is going to stop.

 

  • Locations & Timing:  Whether you’re hitting commuters at their go-to morning coffee shop or families at a local park on the weekends, once your target demo is determined you’re able to capture your audience’s attention right in their community.

 

  • Tour Elements & Premiums:  Premiums and giveaways are a dime-a-dozen. Add elements to your tour that create a lasting impression and keep the experience going beyond the event itself.

 

  • Staff:  Hype’s nationwide staffing database gives you the confidence that no matter where your tour stops, the quality of the staff sharing your brand’s message will remain top-notch!

 

  • Daily Schedule/Recaps:  When managing the day-to-day schedule, a big part is to ensure the team onsite is not only activating their events but also tracking and reporting on the data captured for each day and/or location.

 

  • Contingency Planning:  What happens when a truck can’t take a New York highway because the bridge clearance is to low? What about when there is a hurricane during a major event weekend? Hype monitors local traffic and weather to come up with contingency plans when there are bumps in the road!

 

  • Activations:  There’s a moment when a brand ambassador and consumer meet. It’s a critical moment—one that we take a lot of time to consider and analyze. We know that having just the right person, the right message, and the right experience can make that moment perfect, lasting long after the initial engagement. We call that The HYPE Effect!

 

The Importance of Face to Face Training
The Importance of Face to Face Training

At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.

Read more

Experiential Events: Creating Connections On-site
Experiential Events: Creating Connections On-site

While Madonna is off living in a material world, the rest of us are living in a digital one. Here at Hype, we understand that successful event staffing requires more than just a fancy app – it takes human connection. That’s why we take the extra steps to really get to know our staff.

Read more

Road Warrior Tech Must-Haves
Road Warrior Tech Must-Haves

When you work in events, chances are you’ll spend some days on the road traveling to cities both new and old. And although you may be away from your desk, your projects and programs don’t take a hiatus while you’re changing flights and booking Ubers.

Read more

Finding the Perfect Fit: Staffing Comic-Con San Diego
Finding the Perfect Fit: Staffing Comic-Con San Diego

For this year’s Comic-Con International in San Diego, Hype was tasked with staffing thirteen Medieval Knights to promote the premier of a new network television series. See how Hype find the perfect fit when staffing costume characters for one of the biggest cosplay events of the year.

Read more

2017 MLB All-Star Game Staffing - Miami
2017 MLB All-Star Game Staffing - Miami

As we rapidly approach the 2017 MLB All-Star Game in Miami and final preparations are being made for your activations, it is crucial that you have a staffing partner that can deliver on quality staff because we understand that every single activation counts! READY TO SECURE YOUR ALL STAR ROSTER? LET'S CONNECT & GET THE BALL ROLLING!

Read more

On Twitter
On Facebook