Array
(
    [_application] => 
    [_brand] => 
    [_id] => MongoId Object
        (
            [$id] => 531113284170e2ae1b8b85e4
        )

    [_market] => 
    [_owner] => 
    [abstract] => 1. Leasing 
Leasing a space can cost anywhere from $5,000 to $200,000, depending on location and length of stay. In general, because Pop-Ups turn landlords’ unused space into profitable inventory, brands report leasing space for 40 to 60 percent of the going rental rate. Keep in mind that this will not be the case during the
    [attribution] => 
    [cid] => 137
    [content] => 

1. Leasing

Leasing a space can cost anywhere from $5,000 to $200,000, depending on location and length of stay. In general, because Pop-Ups turn landlords’ unused space into profitable inventory, brands report leasing space for 40 to 60 percent of the going rental rate. Keep in mind that this will not be the case during the holiday season, when owners demand top dollar for retail space.

2. Experience Production

Production pricing varies widely depending on size and scale, with production often ranging from $20,000 to $750,000. Typical cost categories include:

▶ Agency Strategy, Design & Development Fees
▶ Location Research & Negotiation
▶ Licensing & Permits * (*required when product is sold and/or food or beverage service is included)
▶ Fixture/Environment Production
▶ Purchase/Rental of Decor Elements
▶ Shipping
▶ Installation/Dismantle
▶ Hiring/Training of Staff
▶ Agency Management Fees

3. Operations

Operational costs vary depending on size, scale and activity within the space. Typical cost categories include:

▶ Space Rental
▶ Related Utilities During Rental Period (electric, phone, internet)
▶ Insurance – Liability & Content
▶ Employee Cost ($X per/hr, 72 hour store week)
▶ Employee Uniforms, Nametags, Other Required Apparel
▶ Computers, Printers, Operating Software (if necessary)
▶ Security
▶ Display and/or To-Be-Sold Product
▶ Promotional Items, Giveaways, & Merchandise Boxes or Bags
▶ Measurement Components (Surveys, Handhelds, Clickers)
▶ Miscellaneous Expenses (Trash Cans, Garbage Bags, Keys, Cleaning Supplies, Tape, Pens, Paper, bathroom Supplies, etc.)

4. Additional Promotions

Pop-Ups are particularly effective when combined with other buzz-building campaigns. Some examples include:

▶ Online Promotions (Banner Ads, Microsites)
▶ Social Media Applications (Facebook, Twitter)
▶ Street Teams & Guerrilla Marketing Campaigns
▶ TV, Radio & Print Advertisements
▶ Outdoor Signage, Billboards, Vacant Store Window Graphics
▶ Coupons & Redemption Tickets
▶ Unique Promotional Materials
▶ Contests
▶ Publicity Stunts
▶ Celebrity Demonstrations
▶ Events
▶ Sponsorships

As always in live experiences, planning is paramount with Pop-ups. Poorly executed, Pop-Ups project a second-rate, temporary vibe, potentially confusing consumers about the longevity and reliability of the brand. Done correctly, Pop-Ups are valuable, cost-effective brand builders and buzz generators, creating timely, exciting and special experiences that motivate buying and encourage brand loyalty.

sparks pop-up graphic image

 

Fill out the information below to download the full whitepaper:

First Name*

Last Name*

Title*

Company*

Email*

Would you like more information about Sparks?
Yes No
[created] => 2013-02-01 10:56:20 [indexed] => 2014-01-16 15:36:14 [label] => pricing-a-pop-up [media] => Array ( [images] => Array ( [0] => Array ( [filename] => images/events/content/528cfe643e70e2a013000000/sparks-pop-up-graphic.png [uploadname] => sparks-pop-up-graphic.png [description] => ) ) ) [name] => Sparks [old_id] => MongoId Object ( [$id] => 528cfe643e70e2a013000000 ) [owner] => Array ( [label] => sparks [name] => Sparks [ref] => Array ( [$db] => enterprise [$id] => MongoId Object ( [$id] => 531112bc4170e2ae1b8b823e ) [$ref] => groups ) ) [permalink] => http://partners.decisionbriefs.com/sparks/article/pricing-a-pop-up/ [post_date] => [sort] => Array ( [date] => 2013-02-01 10:56:20 ) [status] => 2 [title] => Pricing a Pop-Up [updated] => 2013-02-01 10:56:20 [url_key] => MjM2MTY2YTAyNzBmZjIzYTI5N2Q0ODMzZjdiYjU3ZjQyMzQxMDE3Yzg2ODdiNw [meta] => Array ( [created] => MongoDate Object ( [sec] => 1393627948 [usec] => 824000 ) [published] => 2013-02-01 10: 56: 20 [updated] => 2014-08-20 15: 02: 34 ) [source_collection] => content )

Pricing a Pop-Up

1. Leasing

Leasing a space can cost anywhere from $5,000 to $200,000, depending on location and length of stay. In general, because Pop-Ups turn landlords’ unused space into profitable inventory, brands report leasing space for 40 to 60 percent of the going rental rate. Keep in mind that this will not be the case during the holiday season, when owners demand top dollar for retail space.

2. Experience Production

Production pricing varies widely depending on size and scale, with production often ranging from $20,000 to $750,000. Typical cost categories include:

▶ Agency Strategy, Design & Development Fees
▶ Location Research & Negotiation
▶ Licensing & Permits * (*required when product is sold and/or food or beverage service is included)
▶ Fixture/Environment Production
▶ Purchase/Rental of Decor Elements
▶ Shipping
▶ Installation/Dismantle
▶ Hiring/Training of Staff
▶ Agency Management Fees

3. Operations

Operational costs vary depending on size, scale and activity within the space. Typical cost categories include:

▶ Space Rental
▶ Related Utilities During Rental Period (electric, phone, internet)
▶ Insurance – Liability & Content
▶ Employee Cost ($X per/hr, 72 hour store week)
▶ Employee Uniforms, Nametags, Other Required Apparel
▶ Computers, Printers, Operating Software (if necessary)
▶ Security
▶ Display and/or To-Be-Sold Product
▶ Promotional Items, Giveaways, & Merchandise Boxes or Bags
▶ Measurement Components (Surveys, Handhelds, Clickers)
▶ Miscellaneous Expenses (Trash Cans, Garbage Bags, Keys, Cleaning Supplies, Tape, Pens, Paper, bathroom Supplies, etc.)

4. Additional Promotions

Pop-Ups are particularly effective when combined with other buzz-building campaigns. Some examples include:

▶ Online Promotions (Banner Ads, Microsites)
▶ Social Media Applications (Facebook, Twitter)
▶ Street Teams & Guerrilla Marketing Campaigns
▶ TV, Radio & Print Advertisements
▶ Outdoor Signage, Billboards, Vacant Store Window Graphics
▶ Coupons & Redemption Tickets
▶ Unique Promotional Materials
▶ Contests
▶ Publicity Stunts
▶ Celebrity Demonstrations
▶ Events
▶ Sponsorships

As always in live experiences, planning is paramount with Pop-ups. Poorly executed, Pop-Ups project a second-rate, temporary vibe, potentially confusing consumers about the longevity and reliability of the brand. Done correctly, Pop-Ups are valuable, cost-effective brand builders and buzz generators, creating timely, exciting and special experiences that motivate buying and encourage brand loyalty.

sparks pop-up graphic image

 

Fill out the information below to download the full whitepaper:

First Name*

Last Name*

Title*

Company*

Email*

Would you like more information about Sparks?
Yes No
Sparks

www.sparksonline.com

Agencies Designers and Builders

2828 Charter Road
Philadelphia, PA 19154

215.671.8119
kelisano@sparksonline.com

Request info

How These 4 Brands Succeeded With Social Media Contests
How These 4 Brands Succeeded With Social Media Contests

Social media channels like Facebook, Instagram, Twitter and Pinterest enable businesses to directly reach current and potential customers, and one creative way to engage this audience is by using contests. Take a look at these examples of four companies that got it right.

Read more

What You Need to Know: Periscope for Events
What You Need to Know: Periscope for Events

Because of its ease-of-use and broad social reach, the live-streaming app Periscope has gained popularity with experiential marketers. If you’re thinking about using it to extend your event, check out our event marketing usage ideas and tips.

Read more

Five Simple Yet Ultra-Effective Event Sponsorship Opportunities
Five Simple Yet Ultra-Effective Event Sponsorship Opportunities

Different doesn't have to mean flashy. In fact, some of the most effective advertising venues can often be the simplest. For your next event, consider selling these understated yet impactful sponsorship opportunities.

Read more

5 Event Technologies that Maximize ROI
5 Event Technologies that Maximize ROI

In the world of event planning, striking a balance between "wow" factor and cost-effectiveness is a constant struggle. However, things are looking up, as new technologies make it feasible to do much more with less. Capitalize on smartphone technology with these apps and devices.

Read more

Event Marketers Face Lowest City Availability Numbers
Event Marketers Face Lowest City Availability Numbers

From venues to hotels to convention centers to full citywides, marketers are waking up to the realization that for many events, options are becoming extremely limited. In an effort to lock down locations and dates, and to make sure they still have actual options, many event departments are moving quickly to put some or all of the following five plays into place.

Read more

On Twitter
On Facebook