Every program we develop focuses on giving your consumer a reason to believe in your brand through immersive, memorable, relevant experiences. Our consumer-first approach ensures that every idea is grounded in a strategic understanding of your target audience, and lives in the experiential delivery platform that is most relevant to them. Recent platforms include but are not limited to:
Our all-encompassing approach arms you with everything you need to engage your audiences where they live, work and play. Our scope of services is integrated and includes all aspects of strategy, creative, production, management and measurement.
Strategy is our foundation. We immerse ourselves in your brand, audiences, culture, business objectives and more to generate insights that deliver big ideas and informed solutions. We then develop an actionable plan that includes collecting and analyzing data, evaluating progress and making adjustments necessary to keep the program on track.
Our deep and diverse creative bench translates strategic insights into experiential manifestations of the brand. Our 45 person creative team, across five studios, is comprised of a diverse pool of award-winning, eclectic thinkers, creators and storytellers who design experiences that energize, inform and inspire audiences.
Digital integration creates live immersion opportunities and experience amplification to a virtual audience pre, on-site and post-event. Our in-house team incorporate digital technologies into all engagement phases, spanning the gap between our physical and digital lives.
Creative is brought to life through in-house exhibit, event and graphic production services. Designs are applied to production methods spanning wood, metal, wire and fabric fabrication, paint, electrical, sculptural, graphical and more. Our integrated service strategy results in the most efficient and cost-effective method of producing, refurbishing, shopping, and storing your program assets.
We also have over $5 million invested in 10,000+ exhibit/event ready rental components. Most recently we’ve launched our own proprietary rental exhibit system SPEC (Sparks Proprietary Environment Construction System) - a wall system utilizing fabric soft panels and hybrid wall structures. Panel offerings include 8’ tall, 10’ tall and 12’ tall in varying widths and include accessories such as windows, doors, shelving solutions, product display elements and graphics printed directly on fabrics. Printed fabric can bridge over multiple panels or standard digital prints on hard substrates can be mounted via a multitude of connections.
We treat each client as a unique entity with exclusive needs and objectives and build customized service platforms around their requirements, wants and expectations. Our hands-on service philosophy focuses on identifying the proper team structure and support services required to best service your unique program needs. We are proud to have built SparksLinkSM, our online program and inventory management system that allows you to operate your experiential programs more effectively. With Sparkslink, you can easily manage, order and ship all program assets, track event calendars and timelines, collaborate on tasks, review floor plans, approve financials, and more — all in one place. We make it easier to get things done.
We are committed to measuring every experience that we develop, as well as our clients’ entire program and the effectiveness our partnership. We have developed an innovative measurement methodology called EventScore which uses a combination of quantitative and qualitative techniques to provide clients with a comprehensive assessment of event effectiveness against objectives and industry benchmarks, as well as a roadmap for continuous improvement. We work closely with our clients to get crisp on metrics, devise time-efficient surveys and develop reports that include findings as well as recommendations for improvements.
Sparks is headquartered in the “City of Brotherly Love” Philadelphia, PA, with 10 additional locations around the world ranging in size and service offering.
Full-Service Fabrication and Production:
Creative and Digital Studios
Account Management and Client Services
Event marketers have it tough. We're beholden to multiple stakeholders with a variety of (sometimes conflicting) objectives. We're often held up to a higher level of scrutiny vs. other channels, and event budgets are usually first on the chopping block.
Interested in measuring your event investments (or improving how you measure them)? You've found the right partner. Our Event Measurement Resource Center offers you everything you need to know about measurement--from why you should do it to how you should do it and everything in between.
Visit the Event Measurement Resource Center at www.sparksonline.com/measurement.
How To Video
Intro to EventScore™
Digital Whiteboard Session
Social media channels like Facebook, Instagram, Twitter and Pinterest enable businesses to directly reach current and potential customers, and one creative way to engage this audience is by using contests. Take a look at these examples of four companies that got it right.
Because of its ease-of-use and broad social reach, the live-streaming app Periscope has gained popularity with experiential marketers. If you’re thinking about using it to extend your event, check out our event marketing usage ideas and tips.
Different doesn't have to mean flashy. In fact, some of the most effective advertising venues can often be the simplest. For your next event, consider selling these understated yet impactful sponsorship opportunities.
In the world of event planning, striking a balance between "wow" factor and cost-effectiveness is a constant struggle. However, things are looking up, as new technologies make it feasible to do much more with less. Capitalize on smartphone technology with these apps and devices.
From venues to hotels to convention centers to full citywides, marketers are waking up to the realization that for many events, options are becoming extremely limited. In an effort to lock down locations and dates, and to make sure they still have actual options, many event departments are moving quickly to put some or all of the following five plays into place.
Surface Magazine, the American magazine of Global Contemporary Design, just named the Sparks' Philadelphia office as its office of the day on Instagram.
Sparks was just announced as a member of Event Marketer's 2015 IT List. The IT List comprises of the top 100 agency partners in the events and experiential marketing industry. We've made it onto this list before but the feeling of pride and joy hasn't wavered.
As one of the 44 healthiest companies to work for, Sparks takes its employees' wellness very seriously, which is why healthy lunches are subsidized everyday, standing desks are optional, and walking trails are strategically placed all over the Sparks campus.
Event Marketers inaugural Best Places to Work in Events list recognizes the agencies that deliver the best work experiences, provide the most employee support and have superior office environments and cultures across the industry. It’s a historic moment for an industry that has always been a “people business”…and Sparks has once again was been chosen!
Best Places to Work in Events – EM
Top 44 Healthiest Companies in America - Greatist
Healthiest Employers in Philadelphia - Philadelphia Business Journal
Top 100 Workplaces – Philadelphia Inquirer
It List: 100 Top Global Agencies – EM
Fab 50: Best Exhibit Fabricators – EM
Top Agency Award - Advertising Age
Agency Excellence Award - AAM
World Class Achievement Award – 3M
Partner of the Year Award – JCPenney
EM EX Awards: Ex, Gold, Silver and Bronze
• Best Event Environment (B-to-B)
• Best Single-Market Event (B-to-B)
• Best Multi-Venue Event (B-to-B)
• Best Live + Digital Program (B-to-B)
• Best Activation of a Cause Sponsorship
• Best Consumer Environment/Exhibit
EM EventTech Awards:
• Best Combination of Event Technology
• Best Audience Interaction
EM Event Design Awards:
• Best Stage B-to-B Meeting/Event Environment
• Best Consumer Event/Exhibit/Environment
• Best Interactive Elements
• Best Corporate Meeting/Event Environment
• Best Exhibit Over 50x50
• Best B-to-B Environment
• Best Interactive Experience
Best of CES –Event Marketer
Top 20 CES Booths – Time Magazine
Sizzle Awards – Exhibitor Magazine
15 Hottest Booths at PAX Prime (#1 spot) - Complex Gaming
Outstanding Exhibit Design – VMSD
#1 Booth at PGA – PGA.com
Best Booth at PGA – Golf WRX
Best in Show – Globalshop
Best Booth – AAO
Top 15 Most Innovative Meetings - BizBash
Top 100 Events in United States - BizBash
Top 100 Events in San Francisco- BizBash
Top 50 Innovative Event Pros- BizBash
Parent Pick Award – Nickelodeon
World Class Briefing Center Awards - ABMP
ARE Design Awards:
• Outstanding Booth Award
• Outstanding Merit Award
• Gold Award (Verizon Destination Stores)
Gold Awards - Association of Retail Environments
Best Store Design – World Retail Awards
Award of Merit – Retail Design Institute