The most veteran event technology provider in the industry, Radiant Event Technology has been providing data-collection and leadgen technologies for more than 20 years. From RFID-triggered monitoring to tablet-based registration to e-sweepstakes and everything in between. From first-in-the-market photo and hologram technologies to mobile and social apps to augmented reality and game development, our experienced team of creative strategists and veteran developers help integrate data-collection and lead-generation into everything we do. Radiant offers more than off-the-shelf products, every single program we do is customized. Every single one. And we turn it all around in weeks—not months.
• Standalone or integrated data collection
• Android, iOS, Windows Mobile applications
• Onsite data capture—kiosks, tablets, mobile phones
• Online data capture/Opt-In
• Registration, scheduling and RSVP systems
• Digital signatures and waivers, driver license scanning
• Rewards and redemption programs, coupon tie-ins
• Polling, voting, sweepstakes, instant wins
• Interactive and gesture gaming, augmented reality
• Real-time reporting, dashboards, analytics
• Data streaming and CRM integration
Oxygen, GMC, Microsoft, Audi, American Express, Samsung, Allstate, MasterCard
CASE STUDY: SAMSUNG EXPERIENCE AT THE PGA CHAMPIONSHIP
Objectives: Activate Samsung’s ties to the PGA and create a measurable experiential-based platform for connecting its Tab S, NX cameras and new Galaxy S6 smartphone with golf fans.
Solution: For Samsung agency Momentum Worldwide, we created a fully integrated interactive footprint boasting multiple engagements that were all measured and monitored in-real time—a truly “connected” experience. RFID technology served as the primary tool for tracking activity, collecting data and unlocking interaction channels.
A Measureable Program: Tab S tablets were used at the registration station in the PGA Experience fan area. Consumers entered their information, identified whether or not they were a Samsung mobile device customer and received a branded RFID bracelet that they used for the tournament week. At each interactive station, Samsung’s Galaxy S6 devices served as mobile RFID check-in stations. In all, Momentum was able to record activity in nine specific sections of the experience. At the Cup Cam Selfie Zone, fans could step up to the hole on the course Samsung NX Camera, to share with their family and friends. At The Samsung Perfect Shot Challenge, fans took a real swing to see if they can make the perfect shot. Using the Galaxy S6 for each interactive’s check-in and image capture/preview kept the physical space needed for the technology to a minimum and demonstrated the versatility of the smartphone. Gamification was used to drive longer and repeated engagements. Each consumer that visited a minimum of five stations within a day was automatically entered into a daily sweepstakes. Each time a consumer met the requirements, a confirmation email was automatically sent to notify them of their entry. An e-waiver was integrated into the check-ins. After a consumer scanned their RFID bracelet, they were prompted to digitally sign a waiver to participate in the experience, eliminating paper waivers. Samsung owners were able to "jump lines" as VIP operators were able to identify which stations they visited and suggest others they might want to check out. They were invited to securely store and charge their phones for the duration of the event day. Upon scanning their RFID bracelet the system assigned a locker number. Upon their return the system identified the locker with their phone and their charged device was returned. In all, Radiant technologies were used to engage consumers but also monitor and measure how they interacted with Samsung—as well as for lead-generation.
Have a wild idea or need something you aren’t sure even exists? It does. Give us a call. We’d love to help: 248-536-5601