1) Use a Presenter for Lead Generation
The job of a Presenter is to attract attention to your booth and your products. They can turn a preoccupied show attendee into a lead. Be sure to have your sales team on standby, along with an experienced Product Specialist who is ready to demonstrate your product, as well as Brand Ambassadors who can help scan the badges of your captivated audience.
Using a Presenter at a tradeshow is an opportunity to share on-point brand messaging with a large crowd of people all at once, multiple times a day. Your Presenter is the face of your brand. Be sure to hire someone who best represents your brand and who is an experienced professional who can deliver your message. Experienced Productions Plus Presenters know how to use ear-prompter technology, allowing you to make last minute changes and give your Presenter directions in real-time.
Professional Presenters don’t just memorize a script. They know how to warm up an audience. Presenters are able to ad-lib, engage with the audience, and quickly build rapport with a crowd. They know how to turn a monologue into a dialogue -- and when to ask for audience participation. Just talking “at” a crowd of people won’t leave an impression on anyone. Great Presenters will leave a lasting and memorable impression on their audience.
Expo East in Baltimore, MD is right around the corner and it’s a lot of work! We know because we have been staffing it for years. Most companies need an extra hand at their booth. So how do you find the right booth talent to represent your brand?
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