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    [abstract] => The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to a must for attendees? The answer is value. 
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Using the SmartRelevancy® platform, dashboard, and OneApp® is the best way to create tailored events that resonate with all in attendance. However the successful application of this tech is reliant on one factor; adoption from all sides of the event equation. Clearly the Event Management team will adopt the tech, sponsors and exhibitors want to maximize the real and virtual places they can engage participants, but the wildcard itself is the attendees.

How do you transform downloading your event mobile app from a maybe to a must? The answer is value. Tap into all the functions within the app that people are looking for and beyond include floor plans and area maps with event locations, go beyond the basic attendee profile to highlight established contacts imported from social networks and networking opportunities based on shared interests and events registered for.

Foster FOMO in the run-up to the event by sharing content only available on the app and videos that showcase how your event app will improve attendees’ experiences.  Promote contests, events and opportunities that are limited to app users and share them across all channels including the event website, registration confirmation, blogs, social media, email, and collateral. Support interested parties with tutorials, FAQs and demos. Get influencers and presenters onboard and sharing about how the app enables them to connect with their followers. Promote pre-event app use with discussions and teasers, competitions, and the opportunity to create their own tailored experience with personal event agendas, the ability to favorite exhibitors and request meetings.

 

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How to Foster Event App Adoption

Using the SmartRelevancy® platform, dashboard, and OneApp® is the best way to create tailored events that resonate with all in attendance. However the successful application of this tech is reliant on one factor; adoption from all sides of the event equation. Clearly the Event Management team will adopt the tech, sponsors and exhibitors want to maximize the real and virtual places they can engage participants, but the wildcard itself is the attendees.

How do you transform downloading your event mobile app from a maybe to a must? The answer is value. Tap into all the functions within the app that people are looking for and beyond include floor plans and area maps with event locations, go beyond the basic attendee profile to highlight established contacts imported from social networks and networking opportunities based on shared interests and events registered for.

Foster FOMO in the run-up to the event by sharing content only available on the app and videos that showcase how your event app will improve attendees’ experiences.  Promote contests, events and opportunities that are limited to app users and share them across all channels including the event website, registration confirmation, blogs, social media, email, and collateral. Support interested parties with tutorials, FAQs and demos. Get influencers and presenters onboard and sharing about how the app enables them to connect with their followers. Promote pre-event app use with discussions and teasers, competitions, and the opportunity to create their own tailored experience with personal event agendas, the ability to favorite exhibitors and request meetings.

 

Read More

Elements to Keep Your Event On Trend
Elements to Keep Your Event On Trend

Looking to make your event stand out from competitors? Employing these five trends shared by EventMB will turn attending your event from a maybe to a must. Get event staff, exhibitors, and attendees streaming live from sessions, breakouts and the exhibition floor.

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How to Foster Event App Adoption
How to Foster Event App Adoption

The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to a must for attendees? The answer is value.

Read more

How Beacons Power Personalized Events
How Beacons Power Personalized Events

Whether attending a big trade show or a small conference, no two attendees have the same experience. What tool enables event managers to not only engage participants, but tailor the event to each individuals’ needs?

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ABA Gets Personal to Deliver the Best Event Experience
ABA Gets Personal to Deliver the Best Event Experience

How does a trade association that represents over 90% of the professional beauty supply industry in respect to hair and nails connect with participants across Canada? They personalized the experience with Nomadic Uno.     

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The Why behind Event Attendance and Maximizing it for Greater Event App Engagement
The Why behind Event Attendance and Maximizing it for Greater Event App Engagement

Use your event app to tap into the underlying reasons behind why people attend events to turn their needs into musts.

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