There are plenty of ways to get products and brand messages into the hands, hearts and minds of college students. But perhaps none as authentic as working with student ambassadors. After all, who knows the landscape, the environment and the target market better than students themselves?
There also are plenty of ways to set up and manage student ambassador programs — and not all of them are destined to guarantee success.
Newbridge has adopted best practices, thanks to managing student ambassador programs on hundreds of college campuses over the past four years, and we’ve noticed some smart executions by other brands, too. We couldn’t break it all down in a single blog post, but if we were prepping a college-level course on the subject, here’s how we’d start Student Ambassadors 101.
There are plenty of ways to get products and brand messages into the hands, hearts and minds of college students. But perhaps none as authentic as working with student ambassadors.
Announcing the launch of Campus Causes. When student groups and their friends/family shop popular brands through their Campus Causes campaigns, a portion of every purchase goes back to their designated cause.
As influencer programs have become more, well, influential, the discipline has been adopted in ways many of us didn’t foresee just a few years ago. Here are three things you should be thinking about.
It’s more than creating a single sale; it’s creating a connection between customer and brand, a positive association that has the potential to stay with someone even longer than the memory of a billboard ad, a radio spot or a television commercial.