If you’ve ever struggled to get your product into the hands (or mouths) of consumers, chances are you’ve tried, or at the very least, considered a sampling campaign. The notion of handing out free product, and maybe even a discount coupon, would seem to make a lot of sense. Everyone loves a free gift, and presumably some of them will love the product and become loyal customers.
Unfortunately, some brands are turned off by the costs. After all, setting aside a truckload of product, transporting it, and paying staffers to distribute it is not a trivial expense. But as any good marketer knows, the cost is justifiable if the ROI is large enough.
With that in mind, we’ve put together a list of the key considerations for any successful sampling program, whether you’re offering hot coffee to a morning rush hour crowd or sharing a sample of the latest shampoo. Smart execution leads to better results and achievement of your ROI goals! Download the white paper The Key Compontents of a Successful Sampling Program here.
This summer Moderne activated street teams across the country for The Onion, read more here!
Check out our favorite experiential marketing campaigns from SDCC 2017 featuring Stranger Things, Blade Runner 2019, The Tick, and Outlander!
Check out how we're reaching bearded men in New York, Los Angeles, Seattle, Boston, and Philadelphia to share Brisk, a UK range of beard grooming products.
One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.
Check out our favorite experiential and media campaigns for the new Baywatch movie!