If you’ve ever struggled to get your product into the hands (or mouths) of consumers, chances are you’ve tried, or at the very least, considered a sampling campaign. The notion of handing out free product, and maybe even a discount coupon, would seem to make a lot of sense. Everyone loves a free gift, and presumably some of them will love the product and become loyal customers.
Unfortunately, some brands are turned off by the costs. After all, setting aside a truckload of product, transporting it, and paying staffers to distribute it is not a trivial expense. But as any good marketer knows, the cost is justifiable if the ROI is large enough.
With that in mind, we’ve put together a list of the key considerations for any successful sampling program, whether you’re offering hot coffee to a morning rush hour crowd or sharing a sample of the latest shampoo. Smart execution leads to better results and achievement of your ROI goals! Download the white paper The Key Compontents of a Successful Sampling Program here.
Find out how we’ve integrated a number of campaigns from festivals to mobile tours with sampling, sidewalk chalks stencils, social media, and data collection.
Discover how we made changes with our rebrand to make the most effective and efficient website for our site visitors.
Have you ever seen a six foot tall pink dinosaur? Surrounded by mini cupcakes? We didn’t think so. From February 6-9th, Moderne brought Pendo’s Pink Dino and Southern Hospitality to the Bill Graham Auditorium in San Francisco for SaaStr Annual 2017.
Like everyone else, you’ve probably been hounded with dozens of Valentine’s Day promotion emails. Other brands have opted for more creative techniques to engage with their consumers. From Snapchat announcements to pop-up shops, here’s how brands showed their love for their consumers this Valentine’s Day.
We have news! Moderne Communications has officially rebranded under the moniker “No Boundaries Experiential Marketing Agency.” The rebranding launches two of our core divisions, Moderne Media and Moderne Strategy. These divisions expand upon the agency’s core experiential services, now operating under the name of Moderne Experiential. While each division’s offerings have always been a part of Moderne’s core capabilities, they now have been brought to the forefront as their own entities to support our explosive and expansive growth.