Like everyone else, you’ve probably been hounded with dozens of Valentine’s Day promotion emails. Other brands have opted for more creative techniques to engage with their consumers. From Snapchat announcements to pop-up shops, here’s how brands showed their love for their consumers this Valentine’s Day.
Kylie Jenner’s West Coast pop-up shop featuring her wildly popular cosmetics line was a massive hit in 2016. This Valentine’s Day, East Coast fans have their chance to shop the reality star’s cosmetics line and upcoming merch line in NYC. The SoHo pop-up will open February 13th, and will stay open as long as supplies last (which probably won’t be long). In addition to the buzzed-about Lip Kit wall and the Kylie Cosmetics Valentine’s Day Collection, the pop-up shop will feature Jenner’s upcoming Kylie Shop merchandise. Check out the video below of the West Coast pop-up.
While some people will be buying their loved ones Kylie lip kits, others will be naming Madagascar hissing cockroaches after their loved ones. The Bronx Zoo will be naming cockroaches for donations starting at $10; proceeds will go to the Wildlife Conservation Society. The $10 donation option gives you a digital certificate. If you increase your donation to $35, you’ll also receive a box of chocolates or a plush cockroach. Want both? Donate $50. We love this fun and unusual way to engage with zoo-goers that also gives back. Watch the Wildlife Conservation Society’s video for the campaign below.
After ColourPop’s CEO Laura Nelson teased their 2017 Valentine’s Day Collection on Instagram, fans went wild. So wild, that ColourPop decided to release the collection online a day early, after fans had begged via social media for an early release. How did fan’s find out about the early release? Snapchat. By announcing that the collection was available on their store a day early through Snapchat alone, fans rushed to the site. Some of the Valentine’s Day Collection had sold out in a matter of hours!
Love these ideas? Looking to execute your own creative campaign for the next major holiday? Contact Moderne here.
This summer Moderne activated street teams across the country for The Onion, read more here!
Check out our favorite experiential marketing campaigns from SDCC 2017 featuring Stranger Things, Blade Runner 2019, The Tick, and Outlander!
Check out how we're reaching bearded men in New York, Los Angeles, Seattle, Boston, and Philadelphia to share Brisk, a UK range of beard grooming products.
One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.
Check out our favorite experiential and media campaigns for the new Baywatch movie!