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    [abstract] => Find out how we’ve integrated a number of campaigns from festivals to mobile tours with sampling, sidewalk chalks stencils, social media, and data collection.
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In the experiential marketing industry, not all clients come to you saying they want a fully integrated campaign. They may just say they're coming to you for a five city mobile tour. Don't let this deter you from showing off your integrated chops in your proposal. They may not ask for it (or even know they want it) but whenever there is a chance to integrate an experiential campaign across multiple marketing verticals, take it.

Keep reading to find out how Moderne has integrated a number of campaigns from festivals to mobile tours.

Sampling Event, Social Media, and Sidewalk Chalk Stencils - President at Best of France Festival

The Best of France festival offered a number of opportunities for Moderne to do more than just sample President cheese and butter to the Francophiles of New York. We wanted everyone to know about President, whether they were at the festival or not, and integrated one of our favorite forms of non-traditional media - sidewalk chalk stencils. These chalk stencils were placed within and near the festival to grab the attention of both festival goers and passersby. We even took integration a step further and added social media hashtags to the chalk stencils - so even if people saw the chalk stencils and did not go to the event, they could still get involved with President #LifeWellPaired.

Best of France Sampling.jpg

Sampling Mobile Tour and Data Collection - Starbucks Frappuccino

Mobile tours can be pretty straightforward for most - stop at an event, share some information and samples, repeat at the next city. For Starbucks, we didn’t see why our interaction with consumers should stop at the end of the event, so we introduced data collection to the program. By collecting general digital information about consumers, like whether they use Facebook, Instagram, Twitter, etc., we were able to learn how to best reconnect with the target audience after the event.

20160704-IMG_1523.jpg

Street Teams and Snapchat - Adidas

Sending a street team out to promote the newest style of sneaker for Adidas could have been very basic, but introducing a Snapchat Scavenger Hunt made it novel and engaging. Stream team members were not only there to inform people about the newest Adidas sneaker, but also there to help them unlock fun Adidas Snapchat filters and direct them how to use these to win tickets to The Last Encore Tour concert series.

 IMG_2425.jpg

Want to find out how to integrate non-traditional and digital elements into your next experiential marketing campaign? Contact Moderne here.

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The Power of Integration

In the experiential marketing industry, not all clients come to you saying they want a fully integrated campaign. They may just say they're coming to you for a five city mobile tour. Don't let this deter you from showing off your integrated chops in your proposal. They may not ask for it (or even know they want it) but whenever there is a chance to integrate an experiential campaign across multiple marketing verticals, take it.

Keep reading to find out how Moderne has integrated a number of campaigns from festivals to mobile tours.

Sampling Event, Social Media, and Sidewalk Chalk Stencils - President at Best of France Festival

The Best of France festival offered a number of opportunities for Moderne to do more than just sample President cheese and butter to the Francophiles of New York. We wanted everyone to know about President, whether they were at the festival or not, and integrated one of our favorite forms of non-traditional media - sidewalk chalk stencils. These chalk stencils were placed within and near the festival to grab the attention of both festival goers and passersby. We even took integration a step further and added social media hashtags to the chalk stencils - so even if people saw the chalk stencils and did not go to the event, they could still get involved with President #LifeWellPaired.

Best of France Sampling.jpg

Sampling Mobile Tour and Data Collection - Starbucks Frappuccino

Mobile tours can be pretty straightforward for most - stop at an event, share some information and samples, repeat at the next city. For Starbucks, we didn’t see why our interaction with consumers should stop at the end of the event, so we introduced data collection to the program. By collecting general digital information about consumers, like whether they use Facebook, Instagram, Twitter, etc., we were able to learn how to best reconnect with the target audience after the event.

20160704-IMG_1523.jpg

Street Teams and Snapchat - Adidas

Sending a street team out to promote the newest style of sneaker for Adidas could have been very basic, but introducing a Snapchat Scavenger Hunt made it novel and engaging. Stream team members were not only there to inform people about the newest Adidas sneaker, but also there to help them unlock fun Adidas Snapchat filters and direct them how to use these to win tickets to The Last Encore Tour concert series.

 IMG_2425.jpg

Want to find out how to integrate non-traditional and digital elements into your next experiential marketing campaign? Contact Moderne here.

Brisk Summer Street Teams: Taming Grizzly Beards One City at a Time
Brisk Summer Street Teams: Taming Grizzly Beards One City at a Time

Check out how we're reaching bearded men in New York, Los Angeles, Seattle, Boston, and Philadelphia to share Brisk, a UK range of beard grooming products.

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7 foot ad balloons for North Texas Tollway Authority and TollTag
7 foot ad balloons for North Texas Tollway Authority and TollTag

One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.

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Baywatch Marketing: Digital Media, PR Stunts and more!
Baywatch Marketing: Digital Media, PR Stunts and more!

Check out our favorite experiential and media campaigns for the new Baywatch movie!

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Gorillaz Humanz Fully Integrated Experiential Campaign
Gorillaz Humanz Fully Integrated Experiential Campaign

Find our why we're obsessed with Gorillaz fully integrated experiential marketing campaign including chalk stencils, pop ups, and more

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Our Favorite Pop-Up Experiences of 2017 So Far
Our Favorite Pop-Up Experiences of 2017 So Far

Not all pop-ups have to be instagrammable Coachella pool parties. Find out how Rihanna, HBO, and Taco Bell executed creative and interactive experiences.

Read more

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