In the experiential marketing industry, not all clients come to you saying they want a fully integrated campaign. They may just say they're coming to you for a five city mobile tour. Don't let this deter you from showing off your integrated chops in your proposal. They may not ask for it (or even know they want it) but whenever there is a chance to integrate an experiential campaign across multiple marketing verticals, take it.
Keep reading to find out how Moderne has integrated a number of campaigns from festivals to mobile tours.
The Best of France festival offered a number of opportunities for Moderne to do more than just sample President cheese and butter to the Francophiles of New York. We wanted everyone to know about President, whether they were at the festival or not, and integrated one of our favorite forms of non-traditional media - sidewalk chalk stencils. These chalk stencils were placed within and near the festival to grab the attention of both festival goers and passersby. We even took integration a step further and added social media hashtags to the chalk stencils - so even if people saw the chalk stencils and did not go to the event, they could still get involved with President #LifeWellPaired.
Mobile tours can be pretty straightforward for most - stop at an event, share some information and samples, repeat at the next city. For Starbucks, we didn’t see why our interaction with consumers should stop at the end of the event, so we introduced data collection to the program. By collecting general digital information about consumers, like whether they use Facebook, Instagram, Twitter, etc., we were able to learn how to best reconnect with the target audience after the event.
Sending a street team out to promote the newest style of sneaker for Adidas could have been very basic, but introducing a Snapchat Scavenger Hunt made it novel and engaging. Stream team members were not only there to inform people about the newest Adidas sneaker, but also there to help them unlock fun Adidas Snapchat filters and direct them how to use these to win tickets to The Last Encore Tour concert series.
Want to find out how to integrate non-traditional and digital elements into your next experiential marketing campaign? Contact Moderne here.
Find out how we’ve integrated a number of campaigns from festivals to mobile tours with sampling, sidewalk chalks stencils, social media, and data collection.
Discover how we made changes with our rebrand to make the most effective and efficient website for our site visitors.
Have you ever seen a six foot tall pink dinosaur? Surrounded by mini cupcakes? We didn’t think so. From February 6-9th, Moderne brought Pendo’s Pink Dino and Southern Hospitality to the Bill Graham Auditorium in San Francisco for SaaStr Annual 2017.
Like everyone else, you’ve probably been hounded with dozens of Valentine’s Day promotion emails. Other brands have opted for more creative techniques to engage with their consumers. From Snapchat announcements to pop-up shops, here’s how brands showed their love for their consumers this Valentine’s Day.
We have news! Moderne Communications has officially rebranded under the moniker “No Boundaries Experiential Marketing Agency.” The rebranding launches two of our core divisions, Moderne Media and Moderne Strategy. These divisions expand upon the agency’s core experiential services, now operating under the name of Moderne Experiential. While each division’s offerings have always been a part of Moderne’s core capabilities, they now have been brought to the forefront as their own entities to support our explosive and expansive growth.