After successfully sharing physical copies of America's Finest News Source across the country last year, Moderne Communications teamed up with The Onion again to share more newspapers in new cities this year. This summer, The Onion street teams activated in Philadelphia, New York, San Diego, and Seattle.
In Philadelphia, New York, and Seattle, we made sure morning commuters had something entertaining to read on their way to work or between meetings by placing our street teams at busy transit centers like King Street Station in Seattle and Penn Station in New York.
When it came time to reach the people of San Diego, we took a slightly different approach. We went to the biggest event of the year - Comic Con! As people waited in line to get into SDCC, our team helped keep them entertained with The Onion newspapers.
Throughout the 4 week campaign, we distributed 20,000 newspapers between four major cities at major transit hubs and Comic Con, generating over 405,000 impressions!
Like what you see? Looking to create a program like this for your business? Contact Moderne here to learn more.
This summer Moderne activated street teams across the country for The Onion, read more here!
Check out our favorite experiential marketing campaigns from SDCC 2017 featuring Stranger Things, Blade Runner 2019, The Tick, and Outlander!
Check out how we're reaching bearded men in New York, Los Angeles, Seattle, Boston, and Philadelphia to share Brisk, a UK range of beard grooming products.
One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.
Check out our favorite experiential and media campaigns for the new Baywatch movie!