Every year, thousands of fans look forward to San Diego Comic Con, whether they're actually attending the event or feverishly stalking it through social media. And every year, we look forward to Comic Con to see some of the greatest experiential activations of the year. We've gathered our favorite activations from this year's four day event below for you to check out!
The only way to follow the incredibly popular first season of Stranger Things is to follow it with an incredibly impressive presence at Comic Con. The conference booth on its own was awesome - social share-worthy murals and video screen tunnels brought in tons of Comic Con attendees to the Stranger Things booth. Across the street at the Hilton Gaslamp was a mural taking over a wall of the Hilton as well as the Stranger Things house, featuring costumes, recreated sets (including a Demogorgon), and of course a Barb shrine.
It doesn’t get more immersive than this. The Blade Runner 2049 experience started off in a theatre with VR headsets. When the VR ended and headsets were removed, the front wall of the theatre had disappeared and in front was the scene where the VR left off. People were then guided through the rest of the experience (featuring actual props and set pieces from the movie) by interactions with actors. Check out more of the experience here.
Credit: The Hollywood Reporter
Was there anything really missing from this activation? Street teams with Team Tick shirts and antennae hats shared survival kits of sunscreen and band aids for comic con attendees. The Tick also had a massive outdoor activation (the center of which was a giant animatronic head with moving antennae), branded portable restrooms to “rid yourself of evil,” and recreated sets for fans to explore.
Starz certainly made some noise with their street team for their show Outlander. Highland Warriors and bagpipe players made their way down the streets of San Diego with airbrushed Outlander tattoos. To see the team in action check out the video below.
This summer Moderne activated street teams across the country for The Onion, read more here!
Check out our favorite experiential marketing campaigns from SDCC 2017 featuring Stranger Things, Blade Runner 2019, The Tick, and Outlander!
Check out how we're reaching bearded men in New York, Los Angeles, Seattle, Boston, and Philadelphia to share Brisk, a UK range of beard grooming products.
One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.
Check out our favorite experiential and media campaigns for the new Baywatch movie!