Array
(
    [_id] => MongoId Object
        (
            [$id] => 59073bfd4170e2b5248b45bd
        )

    [abstract] => Not all pop-ups have to be instagrammable Coachella pool parties. Find out how Rihanna, HBO, and Taco Bell executed creative and interactive experiences.
    [content] => 

If you haven’t been living under a rock for the past few weeks, you’ve probably seen a handful of Coachella pop-ups that all looked like sweet pool parties and giant photo ops. We’re not knocking these experiences (we would love to be at a pool party right now!), but we didn’t see much variety in the experiences offered by these pop-ups. We’ve seen so many awesome pop-ups this year that stray far from the instagrammable pool party model, so we’ve rounded up our favorite pop-ups from 2017 to date.

Rihanna’s Puma Fenty Pop-Up Shop

This falls more in line with the traditional kind of pop-up shop, but we love the level of fan engagement offered. Celebrity pop-ups usually see complaints about the celebrity showing up late and only staying for a few minutes. Rihanna did not only show up, but spent some time talking to fans, having fun with them, and even ringing them up at the register, making for a truly unforgettable experience.

She's Fukn perfect man #rinanna #riri #she #navy #aubrih #fentyxpuma

A post shared by Kevin Morris (@kev3dit2) on

 

HBO’s SXSW Escape Room

HBO’s pop-up space was a little more unusual than most pop-ups you see at big events like SXSW. HBO created an escape room experience with three rooms modeled after the sets of Veep, Silicon Valley, and Game of Thrones. We love this concept - it’s a super interactive experience that completely immerses fans in the worlds of their favorite shows. To see more awesome experiential campaigns from SXSW, check out our blog here.

 

Taco Bell’s Speakeasy

New Yorker’s love a speakeasy, especially one that serves tacos. To go with the “anti” Naked Chicken Chalupa campaign, Taco Bell opened a pop-up speakeasy in New York to give away their newest menu item, the Naked Chicken Chalupa. To get into the speakeasy, people had to call a number to reserve a time. Over the two days the pop-up was open, only 500 people were allowed in to get a free drink and a free Naked Chicken Chalupa. The time sensitivity and exclusivity of this pop-up makes it a genius way to drum up excitement and add an extra cool-factor to the already cool Taco Bell brand.

 


Love these pop-ups as much as we do? Looking to create something more than a pop-up pool party? Contact Moderne here.

If you'd like to learn more about pop-ups, download our white paper for free here.

[content_id] => 10 [created] => 2017-05-01 00:00:00 [file] => [group_id] => 531112dd4170e2ae1b8b8339 [label] => our-favorite-pop-up-experiences-of-2017-so-far [leads_form_intro] => [logo] => [media] => Array ( [images] => Array ( ) ) [owner] => Array ( [ref] => Array ( [$ref] => groups [$id] => MongoId Object ( [$id] => 531112dd4170e2ae1b8b8339 ) [$db] => enterprise ) [label] => moderne-communications [name] => Moderne Communications ) [permission] => 0 [status] => 2 [title] => Our Favorite Pop-Up Experiences of 2017 So Far [updated] => 2017-05-01 09: 45: 34 [vocabulary] => Array ( ) [meta] => Array ( [published] => 2017-05-01 00:00:00 [updated] => 2017-05-01 09: 45: 34 ) [source_collection] => content )

Our Favorite Pop-Up Experiences of 2017 So Far

If you haven’t been living under a rock for the past few weeks, you’ve probably seen a handful of Coachella pop-ups that all looked like sweet pool parties and giant photo ops. We’re not knocking these experiences (we would love to be at a pool party right now!), but we didn’t see much variety in the experiences offered by these pop-ups. We’ve seen so many awesome pop-ups this year that stray far from the instagrammable pool party model, so we’ve rounded up our favorite pop-ups from 2017 to date.

Rihanna’s Puma Fenty Pop-Up Shop

This falls more in line with the traditional kind of pop-up shop, but we love the level of fan engagement offered. Celebrity pop-ups usually see complaints about the celebrity showing up late and only staying for a few minutes. Rihanna did not only show up, but spent some time talking to fans, having fun with them, and even ringing them up at the register, making for a truly unforgettable experience.

She's Fukn perfect man #rinanna #riri #she #navy #aubrih #fentyxpuma

A post shared by Kevin Morris (@kev3dit2) on

 

HBO’s SXSW Escape Room

HBO’s pop-up space was a little more unusual than most pop-ups you see at big events like SXSW. HBO created an escape room experience with three rooms modeled after the sets of Veep, Silicon Valley, and Game of Thrones. We love this concept - it’s a super interactive experience that completely immerses fans in the worlds of their favorite shows. To see more awesome experiential campaigns from SXSW, check out our blog here.

 

Taco Bell’s Speakeasy

New Yorker’s love a speakeasy, especially one that serves tacos. To go with the “anti” Naked Chicken Chalupa campaign, Taco Bell opened a pop-up speakeasy in New York to give away their newest menu item, the Naked Chicken Chalupa. To get into the speakeasy, people had to call a number to reserve a time. Over the two days the pop-up was open, only 500 people were allowed in to get a free drink and a free Naked Chicken Chalupa. The time sensitivity and exclusivity of this pop-up makes it a genius way to drum up excitement and add an extra cool-factor to the already cool Taco Bell brand.

 


Love these pop-ups as much as we do? Looking to create something more than a pop-up pool party? Contact Moderne here.

If you'd like to learn more about pop-ups, download our white paper for free here.

The Onion Newspaper Street Teams - Sharing America's Finest News Source
The Onion Newspaper Street Teams - Sharing America's Finest News Source

This summer Moderne activated street teams across the country for The Onion, read more here!

Read more

San Diego Comic Con 2017 Experiential Marketing
San Diego Comic Con 2017 Experiential Marketing

Check out our favorite experiential marketing campaigns from SDCC 2017 featuring Stranger Things, Blade Runner 2019, The Tick, and Outlander!

Read more

Brisk Summer Street Teams: Taming Grizzly Beards One City at a Time
Brisk Summer Street Teams: Taming Grizzly Beards One City at a Time

Check out how we're reaching bearded men in New York, Los Angeles, Seattle, Boston, and Philadelphia to share Brisk, a UK range of beard grooming products.

Read more

7 foot ad balloons for North Texas Tollway Authority and TollTag
7 foot ad balloons for North Texas Tollway Authority and TollTag

One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.

Read more

Baywatch Marketing: Digital Media, PR Stunts and more!
Baywatch Marketing: Digital Media, PR Stunts and more!

Check out our favorite experiential and media campaigns for the new Baywatch movie!

Read more

On Twitter
On Facebook