The most wonderful time is here and has brought with it some of the best experiential marketing of the year. Keep reading to see our favorite pop up, mobile tour, and VR campaigns of the 2016 holiday season.
There are hundreds of pop up shops that appear for the holiday season that people rush to for a festive shopping experience, so why not create a pop up bar? Bartender Cody Goldstein partnered with students from Parsons the New School for Design to turn LOCL Bar (inside NYLO Hotel) into A Midwinter Night's Dream, a beautiful Shakespearean-inspired pop up bar. The festive pop up offers a numer Shakespearean themed drinks - one of which comes in a snow globe!
Mobile tours are ususally seen in the summer, but why not have one during the holiday season? For the second year, Maker’s Mark is bringing their #ShareDelicious holiday bake sale to Chicago, Cincinnati, Columbus, Louisville, New York, and Philadelphia. This mobile tour not only spreads holiday cheer, but also gives back. In exchange for a donation to Share our Strength, a charity that brings food to the hungry, people will receive a treat from Butter & Scotch bakery.
Can’t make it to New York for the pop-up bars and mobile tours? Not a problem - you can still get to experience a New York holiday staple thanks to Google. This season, they released Window Wonderland, a VR tour of the most spectacular holiday window displays at Macy’s, Lord & Taylor, Barneys New York, Bergdorf Goodman, Bloomingdales, Saks Fifth Avenue, Tiffany & Co., Henri Bendel New York, and more. The VR experience can be viewed through Google Cardboard, Google View, smartphones, tablets, or desktop.
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One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.
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