The newest Baywatch movie may not have gotten the best reviews, but it’s hard to bash their marketing activations for the movie. From digital media to large scale out of home to PR stunts, we loved every marketing campaign we saw for this movie. Read more below!
There was a big countdown to the release of Baywatch, so marketing started early. Way back in January, digital billboards started displaying ads for Baywatch in cities with some pretty cold and miserable weather. These billboards changed taglines depending on the weather. Too snowy? “Damn it’s cold. Summer is coming.” Too rainy? “Rain got you down? Summer is coming.” Check out more of these billboards here.
In Los Angeles, a city with more Baywatch-appropriate weather, a slow motion marathon honoring the original television series’ iconic slow motion running took place. Check out the video below to see the clever and hilarious PR stunt.
Go big or go home! To promote the movie in London, a Guinness World Record setting beach ball appeared on the Thames River in London, just across from the London Eye. The bright beach ball definitely caught people’s attention in the midst of some classic grey London weather.
Love these experiential and media activations as much as we do? Contact us here to learn how Moderne can create a campaign like these for you.
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One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.
Check out our favorite experiential and media campaigns for the new Baywatch movie!