Audiences should be more than passive observers - they should be active travelers on Emotional Journeys. ITC designs and produces live, full-sensory activations, trade shows, special events, meetings and environments that take audiences on Emotional Journeys. Taking many different forms and employing a multitude of capabilities and assets, every journey we create leads to the same destination: a sense of genuine discovery about our clients and their brands.
The Imapct Map™ is our proprietary planning and visualzation tool that measures key components of every journey we create. Watch the video to learn more about this powerful planning resource.
Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.
For sound guys, the way we know we’ve done a great job is when no one notices we're even there. At events and experiences, everyone wants a seamless, rich audio experience with little disturbance and a clear sightline to all the action. My job is to make sure everyone can hear the sound, not see it.
LIVE was the big buzzword of 2016. With Snapchat Spectacles, Facebook
Brand ambassadors can be an integral part of your trade show strategy and presence. They are often the face of the brand on show floor, and you always want to put your best foot forward. Beyond having a beautiful, engaging and high tech footprint, the human element of your product or service can never be over looked in your marketing and trade show strategy.
When you’re planning a traditional meeting or event, consider adding an immersive, experiential component to enhance the audience experience and deepen engagement. This additional layer is what we call, “Immersion.” An Immersion area is a dedicated space that allows your audience to engage deeper with your brand or message through sensory experiences.
Top 50 Event Fabricator - Event Marketer Magazine