Audiences should be more than passive observers - they should be active travelers on Emotional Journeys. ITC designs and produces live, full-sensory activations, trade shows, special events, meetings and environments that take audiences on Emotional Journeys. Taking many different forms and employing a multitude of capabilities and assets, every journey we create leads to the same destination: a sense of genuine discovery about our clients and their brands.
The Imapct Map™ is our proprietary planning and visualzation tool that measures key components of every journey we create. Watch the video to learn more about this powerful planning resource.
Technical Directors can make your head spin trying to explain how we are going to make the lights turn on, change colors and flame throw at the precise moment it’s supposed to, but in truth, most people don’t understand what we are trying to say...so hopefully this helps
As brands looked to their storefronts to compete with online retailers in the 90s and early 2000s, they created more inspirational and impactful shopping experiences that helped shoppers identify with their products. Marketers noticed, and took the concept to the streets.
The Impact Map is the scientific foundation for the attendee Emotional Journey.
Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.
For sound guys, the way we know we’ve done a great job is when no one notices we're even there. At events and experiences, everyone wants a seamless, rich audio experience with little disturbance and a clear sightline to all the action. My job is to make sure everyone can hear the sound, not see it.
Top 50 Event Fabricator - Event Marketer Magazine