Audiences should be more than passive observers - they should be active travelers on Emotional Journeys. ITC designs and produces live, full-sensory activations, trade shows, special events, meetings and environments that take audiences on Emotional Journeys. Taking many different forms and employing a multitude of capabilities and assets, every journey we create leads to the same destination: a sense of genuine discovery about our clients and their brands.
The Imapct Map™ is our proprietary planning and visualzation tool that measures key components of every journey we create. Watch the video to learn more about this powerful planning resource.
LIVE was the big buzzword of 2016. With Snapchat Spectacles, Facebook
Brand ambassadors can be an integral part of your trade show strategy and presence. They are often the face of the brand on show floor, and you always want to put your best foot forward. Beyond having a beautiful, engaging and high tech footprint, the human element of your product or service can never be over looked in your marketing and trade show strategy.
When you’re planning a traditional meeting or event, consider adding an immersive, experiential component to enhance the audience experience and deepen engagement. This additional layer is what we call, “Immersion.” An Immersion area is a dedicated space that allows your audience to engage deeper with your brand or message through sensory experiences.
For many attendees, the best part of a trade show are the after parties. However, there are a few things to take into account when hosting an after party.
How feeling, strategy and artistry can elevate events and experiences. “The Journey
Top 50 Event Fabricator - Event Marketer Magazine