ITA Group

About Us

ITA Group creates and manages events, incentives and recognition programs that align and motivate people.

We’re an engagement solutions partner with the dedication, drive and inspiration to bring big, strategic ideas to life. For more than 50 years, we’ve served as a proven, trusted partner for some of the world’s biggest brands, and have helped countless companies find purpose and potential in their most important asset—their people.

Inspiring Audiences and Delivering Results, One Event at a Time

To help companies align and motivate their people, we created SHIFT: Strategic Event Solutions and Optim: Incentive Travel Solutions:

SHIFT, our strategic approach to events, provides seamless strategy, flawless execution and optimized results, ensuring that your audience remembers your brand and your message long after they’ve gone home.

Optim, the only incentive travel solution with the one-two punch of unbelievable adventure and proven strategy, strategically challenges the limits of your peoples’ ability and creates an inspiring, motivating experience they’ll never forget.

Our decades of event industry experience, along with Motivology®, our exclusive brand of motivation, inspire the business results you’re looking for: sales and market share, product and brand awareness, employee engagement and customer loyalty, just to name a few.

 MeetingsNet CMI 25

ITA Group
ITA Group

https://www.itagroup.com/

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4600 Westown Parkway West Des Moines, IA 50266

(800) 257 1985
drivenbyloyalty@itagroup.com

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Top Takeaways From the 2017 Event Marketer Experiential Marketing Summit
Top Takeaways From the 2017 Event Marketer Experiential Marketing Summit

The Experiential Marketing Summit might be a wrap, but, along with conference swag, we packed away a suitcase’s worth of takeaways for event marketers of all kinds. If you missed out—don’t worry! We took notes. Here are seven useful lessons we took away from the Event Marketer Experiential Marketing Summit.

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[Video] See the Potential of Proven Incentive Travel Strategy
[Video] See the Potential of Proven Incentive Travel Strategy

See how your incentive travel strategy could be (and should be) driving results like sales and ROI.

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How to Design an Event Registration Website That Converts
How to Design an Event Registration Website That Converts

If you’re looking to create an event website that converts people from passers-by to participants and builds excitement well before the doors ever open, follow these eight effective event website design best practices.

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ITA Group Receives WorldatWork 2017 Seal of Distinction
ITA Group Receives WorldatWork 2017 Seal of Distinction

ITA Group has received the WorldatWork Seal of Distinction for 2017 for its commitment to a positive work environment. WorldatWork, a nonprofit HR association and compensation authority, awards the prize as a unique mark of excellence that distinguishes organizational success in total rewards effectiveness.

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Will Emotion Recognition Technology Be the Future of Event Feedback?
Will Emotion Recognition Technology Be the Future of Event Feedback?

Manual event surveys have a tendency to yield polarized or inaccurate results. What can companies do? Take a look at how we incorporated emotion recognition technology at one event to improve post-event analysis in a substantial way.

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Press Releases
ITA Group Receives WorldatWork 2017 Seal of Distinction
ITA Group Receives WorldatWork 2017 Seal of Distinction

ITA Group has received the WorldatWork Seal of Distinction for 2017 for its commitment to a positive work environment. WorldatWork, a nonprofit HR association and compensation authority, awards the prize as a unique mark of excellence that distinguishes organizational success in total rewards effectiveness.

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ITA Group Creative Team Receives International Marketing and Communication Honors
ITA Group Creative Team Receives International Marketing and Communication Honors

West Des Moines, Iowa – ITA Group’s creative team, Communication Solutions Group, recently earned 15 MarCom Awards in the creative competition for individuals and companies involved in the concept, writing and design of print, visual, audio and web materials and programs. 

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Awards

Event Marketer's Best Places to Work in Events 2017

WorldatWork 2017 Seal of Distinction

The Des Moines Register Top Workplaces 2016

2016 MarCom Communication Excellence Award for 23 winning campaigns

Event Marketer's Best Places to Work in Events 2015

MeetingsNet's CMI 25 2007-2016

2015 MarCom Communication Excellence Award for 15 winning campaigns

2014 MarCom Communication Excellence Award for nine winning campaigns

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