Corporate Brand Environments are an important part of brand communication. More and more, companies large and small recognize that all their constituents have an opportunity to experience the brand as a physical environment when visiting or working in the corporate offices. United Rentals, he largest equipment leasing company in North America, recently moved into a beautiful corporate headquarters building in Stamford, CT. As part of that facility design, Ware+Malcomb Architects of Orange County, CA contracted with Image 4 to specify, engineer, fabricate and install an exquisite brand statement program. The over 30,000sf facility at One Stamford Place is a premiere office location, and the package reflected the location and the quality of the building. Custom-printed graphic wallcovering accents hallways and common spaces. Brand statements and cultural touchpoints adorn walls in private offices and non-public areas. A 90-foot hallway has been converted to the United Rentals Employee of the Year Hall of Fame, in a contemporary cable-mount and acrylic installation. Gallery-style contemporary custom art prints are displayed throughout the facility. Conference rooms are adorned with images and word-art aligned to the UR culture. For more about the United Rentals Corporate Brand Environment project, or on how to communicate brand values in the built environment, contact Image 4 at 800.735.1130 or at www.image4.com[gallery columns="4"]
Branded Environments firm Image 4 will exhibit at Architecture Boston Expo on November 19-21. http://www.abexpo.com/pages/exhibitor_detail/1389 ”abx is the East Coast’s leading architectural and building conference, and it’s the perfect venue to introduce our environmentally sustainable graphic and fabricating product portfolio” says Image 4’s CEO Jeff Baker. ”In the age of brand transparency, sustainability cannot be ’faked’.
Ultimately, the retail landscape continues to evolve, and brands and retailers regardless of prestige must change with it, creating omnichannel strategies at the bricks-and-mortar level. HERMÈS is not the first luxury brand to successfully pop-up and it will not be the last.
Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that its not just the environment that makes a pop-up pop. Its the location. To help you master the detailsfrom demographics to lease agreements and everything in betweenthe pop-up experts at Image 4 offer a
Successful popups require a blend of speed, aesthetic, and quality. Modular fabrication takes care of a lot of challenges, and the ReForm system is top of the list. Read more about why Image 4 chooses this system, how it enhances speed, and saves dollars for a popup launch.
Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than ”eyeballs”, ”likes”, and ”hits”. Brands are asking the tough question ”How much money did that make for our company?”. For twenty years, Image 4 has worked with brands to develop retail spaces