Array
(
    [_application] => 
    [_brand] => 
    [_id] => MongoId Object
        (
            [$id] => 531113284170e2ae1b8b85ef
        )

    [_market] => 
    [_owner] => 
    [abstract] => Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location.
To help you master the details—from demographics to lease agreements and everything in between—the pop-up experts at Image 4 offer a
    [attribution] => 
    [cid] => 1008
    [content] => 

Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location. To help you master the details—from demographics to lease agreements and everything in between—the pop-up experts at Image 4 offer a four-part white paper filled with actionable tips, proven strategies and helpful step-by-step guides. They include:

Pop-up experiences are no longer novelties in and of themselves. They demand a more strategic approach in order to make connections with the right customers at the right time. Click here to download your copy of this white paper today to learn more about how to upgrade your agency’s pop-up store program.

[created] => 2013-10-10 14:41:45 [file] => [indexed] => 2014-01-16 15:36:13 [label] => how-to-pick-the-ultimate-pop-up-location [logo] => [media] => Array ( [images] => Array ( [0] => Array ( [filename] => images/events/content/528d044d3f70e2c167000000/image-4-whitepaper-pic.jpg [description] => [uploadname] => TT ) ) ) [name] => Image 4 [old_id] => MongoId Object ( [$id] => 528d044d3f70e2c167000000 ) [owner] => Array ( [label] => image-4 [name] => Image 4 [ref] => Array ( [$db] => enterprise [$id] => MongoId Object ( [$id] => 531112ca4170e2ae1b8b82a7 ) [$ref] => groups ) ) [permalink] => http://partners.decisionbriefs.com/image-4/article/how-to-pick-the-ultimate-pop-up-location/ [permission] => 5261c5ba3d70e2456600000d [post_date] => 2013-10-10 18:41:45 [sort] => Array ( [date] => 2013-10-10 18:41:45 ) [status] => 2 [title] => How to Pick The Ultimate Pop-Up Location [updated] => 2013-11-22 11:33:51 [url_key] => YTY4NWRkNjk1M2MyZjRjZWJiMGU2MjRhOTU4NjExMjco9U39S36PcElVpDwDxK [vocabulary] => Array ( ) [meta] => Array ( [created] => MongoDate Object ( [sec] => 1393627951 [usec] => 121000 ) [published] => 2013-10-10 14: 41: 45 [updated] => 2014-08-20 15: 03: 10 ) [source_collection] => content )

How to Pick The Ultimate Pop-Up Location

Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location. To help you master the details—from demographics to lease agreements and everything in between—the pop-up experts at Image 4 offer a four-part white paper filled with actionable tips, proven strategies and helpful step-by-step guides. They include:

  • Six factors you need to consider when scouting for the ideal pop-up store location
  • Five tips for structuring a lease for the right price and terms
  • A complete 10-step breakdown of the most critical parts of a pop-up budget
  • A detailed 12-week timeline that covers everything you need to do to get from concept to completion

Pop-up experiences are no longer novelties in and of themselves. They demand a more strategic approach in order to make connections with the right customers at the right time. Click here to download your copy of this white paper today to learn more about how to upgrade your agency’s pop-up store program.

Image 4 exhibits at Architecture Boston, presents on brand alignment in the built environment
Image 4 exhibits at Architecture Boston, presents on brand alignment in the built environment

Branded Environments firm Image 4 will exhibit at Architecture Boston Expo on November 19-21. http://www.abexpo.com/pages/exhibitor_detail/1389 ”abx is the East Coast’s leading architectural and building conference, and it’s the perfect venue to introduce our environmentally sustainable graphic and fabricating product portfolio” says Image 4’s CEO Jeff Baker. ”In the age of brand transparency, sustainability cannot be ’faked’.

Read more

Do Luxury Brands need Pop-up shops?
Do Luxury Brands need Pop-up shops?

Ultimately, the retail landscape continues to evolve, and brands and retailers regardless of prestige must change with it, creating omnichannel strategies at the bricks-and-mortar level. HERMÈS is not the first luxury brand to successfully pop-up and it will not be the last.

Read more

How to Pick The Ultimate Pop-Up Location
How to Pick The Ultimate Pop-Up Location

Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location. To help you master the details—from demographics to lease agreements and everything in between—the pop-up experts at Image 4 offer a

Read more

Modular Fabrication + Agency Assets = lower-cost, rapid launch popups
Modular Fabrication + Agency Assets = lower-cost, rapid launch popups

Successful popups require a blend of speed, aesthetic, and quality. Modular fabrication takes care of a lot of challenges, and the ReForm system is top of the list. Read more about why Image 4 chooses this system, how it enhances speed, and saves dollars for a popup launch.

Read more

Agencies and Brands Connect to Develop New Revenue Streams At Events
Agencies and Brands Connect to Develop New Revenue Streams At Events

Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than ”eyeballs”, ”likes”, and ”hits”. Brands are asking the tough question ”How much money did that make for our company?”. For twenty years, Image 4 has worked with brands to develop retail spaces

Read more

On Twitter
On Facebook