Array
(
    [_application] => 
    [_brand] => 
    [_id] => MongoId Object
        (
            [$id] => 531113284170e2ae1b8b85ed
        )

    [_market] => 
    [_owner] => 
    [abstract] => Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than ”eyeballs”, ”likes”, and ”hits”. Brands are asking the tough question ”How much money did that make for our company?”.
For twenty years, Image 4 has worked with brands to develop retail spaces
    [attribution] => 
    [cid] => 785
    [content] => Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than "eyeballs", "likes", and "hits". Brands are asking the tough question "How much money did that make for our company?".

For twenty years, Image 4 has worked with brands to develop retail spaces - places where pure transactions occur. And for the same time, we have worked with agencies to build and execute the deliverables for event programs. So we live at the crossroad of Experiences and Transactions. This gives us a unique perspective and loads of data to enable partners in activating this crossover.

In the past five years, these worlds are overlapping and integrating. Brands realize that the mall or in-line shopping experience is being assaulted from all fronts: reducing disposable income, way too many competitors, and above all, the Amazon (r) affect. Brands are looking for differentiation at the point of sale, as well as in the consumer's mind. Agencies are being asked to implement revenue-generating transactional operations both to move product, and to offset budgetary strains.

Download our white paper on the LIDS Locker Room Super Bowl XLVI project for an overview of how this interaction played out in a real-life program.

I4_Lids_PopupShop_CaseStudy_LO

For more information on this program, or on how Image 4 can accelerate your agency's pop-up and transactional-event projects, contact Image 4 at 800.735.1130 or at sales@image4.com

[caption id="attachment_313" align="alignleft" width="640"]Lids pop-up shop at Super Bowl XLVI by Image 4 Image 4 designed and implemented this 25,000sf popup shop at Super Bowl XLVI for LIDS. Features included a richly branded, long-dwell immersive space.[/caption]

 

 

 
    [created] => 2013-07-26 16:07:50
    [indexed] => 2014-01-16 15:36:12
    [label] => agencies-and-brands-connect-to-develop-new-revenue-streams-at-events
    [media] => Array
        (
            [images] => Array
                (
                    [0] => Array
                        (
                            [filename] => images/events/content/528d04343f70e2b067000000/LIDS-Popup2.jpg
                            [uploadname] => LIDS-Popup2.jpg
                            [description] => 
                        )

                )

        )

    [name] => Image 4
    [old_id] => MongoId Object
        (
            [$id] => 528d04343f70e2b067000000
        )

    [owner] => Array
        (
            [label] => image-4
            [name] => Image 4
            [ref] => Array
                (
                    [$db] => enterprise
                    [$id] => MongoId Object
                        (
                            [$id] => 531112ca4170e2ae1b8b82a7
                        )

                    [$ref] => groups
                )

        )

    [permalink] => http://partners.decisionbriefs.com/image-4/article/agencies-and-brands-connect-to-develop-new-revenue-streams-at-events/
    [post_date] => 2013-07-26 20:07:49
    [sort] => Array
        (
            [date] => 2013-07-26 20:07:49
        )

    [status] => 2
    [title] => Agencies and Brands Connect to Develop New Revenue Streams At Events
    [updated] => 2013-07-26 16:07:50
    [url_key] => NDA1NDYyZGFjYzIzMjE5ODAwNzBhYjcxYTA3YmNmMmM1YmE0NGFkNGQyYWI5NQ
    [meta] => Array
        (
            [created] => MongoDate Object
                (
                    [sec] => 1393627948
                    [usec] => 824000
                )

            [published] => 2013-07-26 16: 07: 50
            [updated] => 2014-08-20 15: 03: 03
        )

    [source_collection] => content
)

Agencies and Brands Connect to Develop New Revenue Streams At Events

Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than "eyeballs", "likes", and "hits". Brands are asking the tough question "How much money did that make for our company?". For twenty years, Image 4 has worked with brands to develop retail spaces - places where pure transactions occur. And for the same time, we have worked with agencies to build and execute the deliverables for event programs. So we live at the crossroad of Experiences and Transactions. This gives us a unique perspective and loads of data to enable partners in activating this crossover. In the past five years, these worlds are overlapping and integrating. Brands realize that the mall or in-line shopping experience is being assaulted from all fronts: reducing disposable income, way too many competitors, and above all, the Amazon (r) affect. Brands are looking for differentiation at the point of sale, as well as in the consumer's mind. Agencies are being asked to implement revenue-generating transactional operations both to move product, and to offset budgetary strains. Download our white paper on the LIDS Locker Room Super Bowl XLVI project for an overview of how this interaction played out in a real-life program. I4_Lids_PopupShop_CaseStudy_LO For more information on this program, or on how Image 4 can accelerate your agency's pop-up and transactional-event projects, contact Image 4 at 800.735.1130 or at sales@image4.com [caption id="attachment_313" align="alignleft" width="640"]Lids pop-up shop at Super Bowl XLVI by Image 4 Image 4 designed and implemented this 25,000sf popup shop at Super Bowl XLVI for LIDS. Features included a richly branded, long-dwell immersive space.[/caption]      
Image 4 exhibits at Architecture Boston, presents on brand alignment in the built environment
Image 4 exhibits at Architecture Boston, presents on brand alignment in the built environment

Branded Environments firm Image 4 will exhibit at Architecture Boston Expo on November 19-21. http://www.abexpo.com/pages/exhibitor_detail/1389 ”abx is the East Coast’s leading architectural and building conference, and it’s the perfect venue to introduce our environmentally sustainable graphic and fabricating product portfolio” says Image 4’s CEO Jeff Baker. ”In the age of brand transparency, sustainability cannot be ’faked’.

Read more

Do Luxury Brands need Pop-up shops?
Do Luxury Brands need Pop-up shops?

Ultimately, the retail landscape continues to evolve, and brands and retailers regardless of prestige must change with it, creating omnichannel strategies at the bricks-and-mortar level. HERMÈS is not the first luxury brand to successfully pop-up and it will not be the last.

Read more

How to Pick The Ultimate Pop-Up Location
How to Pick The Ultimate Pop-Up Location

Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location. To help you master the details—from demographics to lease agreements and everything in between—the pop-up experts at Image 4 offer a

Read more

Modular Fabrication + Agency Assets = lower-cost, rapid launch popups
Modular Fabrication + Agency Assets = lower-cost, rapid launch popups

Successful popups require a blend of speed, aesthetic, and quality. Modular fabrication takes care of a lot of challenges, and the ReForm system is top of the list. Read more about why Image 4 chooses this system, how it enhances speed, and saves dollars for a popup launch.

Read more

Agencies and Brands Connect to Develop New Revenue Streams At Events
Agencies and Brands Connect to Develop New Revenue Streams At Events

Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than ”eyeballs”, ”likes”, and ”hits”. Brands are asking the tough question ”How much money did that make for our company?”. For twenty years, Image 4 has worked with brands to develop retail spaces

Read more

On Twitter
On Facebook