We believe experience matters.
Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly.
Our passionate global team of over 850 people creates, consults and activates in more than 70 countries, covering every continent from 19 offices in 10 countries. We’re headquartered in the United States and are part of Omnicom Group Inc.
Yes, the gaming world has some favorite brands with an natural place in the eSports landscape. But our research shows that brands in a number of non-endemic categories can actually play very well in the space.
eSports consumers are absolutely immersed in tech. That much is obvious. But how well do you know their relationship with technology? From media to music to social to video, understanding how and where eSports consumers connect with their interests—and with each other—is the first step to understanding where to engage.
Victory Motorcycles - what an incredible brand. GMR had a blast bringing their Modern American Muscle to life at Sturgis again this year.
Every September, the Toronto International Film Festival descends on Toronto, infusing the city with incredible movies, celebrity sightings and parties that rage until 4 a.m. GMR helped Vega—provider of clean, plant-based nutrition—flip the script on the TIFF party scene.
Our research shows that 85% of eSports consumers are open to brands reaching out through gaming—but one size doesn't fit all. Watch the video to learn how brands can connect through this rising platform.