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How heading online can help draw in the crowds

A personalised marketing approach is a must nowadays — it’s important to not only understand the audiences who we design and deliver brand experiences for, but also to create event communications and online assets that resonate with them on an individual level. The event website tends to be the first place people look when they want to find out more — be it an experiential music festival, a conference aimed at tech professionals, or an industry specific exhibition. Here, tactics like SEO and Google AdWords make a website easier to find, but what happens when a user leaves it without registering, purchasing a ticket, or signing up to the mailing list? 

Read the full article. 

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Boosting Event Numbers with an Effective Retargeting Strategy

How heading online can help draw in the crowds

A personalised marketing approach is a must nowadays — it’s important to not only understand the audiences who we design and deliver brand experiences for, but also to create event communications and online assets that resonate with them on an individual level. The event website tends to be the first place people look when they want to find out more — be it an experiential music festival, a conference aimed at tech professionals, or an industry specific exhibition. Here, tactics like SEO and Google AdWords make a website easier to find, but what happens when a user leaves it without registering, purchasing a ticket, or signing up to the mailing list? 

Read the full article. 

Analytics for the Event Owner
Analytics for the Event Owner

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Boosting Event Numbers with an Effective Retargeting Strategy
Boosting Event Numbers with an Effective Retargeting Strategy

How heading online can help draw in the crowds

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Why a Strategic Partnership is Key to Successful Brand Experiences
Why a Strategic Partnership is Key to Successful Brand Experiences

Bringing your partner in at the right time helps you achieve experience excellence

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Five Ways to Incorporate Tech at Your Next Event

Technology can add an extra layer to brand experiences

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By the Numbers: Using Measurement to Improve Your Brand Experience Success
By the Numbers: Using Measurement to Improve Your Brand Experience Success

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