FreemanXP is a global brand experience agency that empowers brands through personalized experiences.

From strategy and creative to digital, event technology and logistics, we create personalized experiences to meet the changing demands of a global audience.

We are campaign focused and results driven.

We build brand experiences across marketing channels.

We bridge the gap between live and digital worlds.

We connect the dots between audience insight and execution.

We think about the why behind the what.

And we use intersectional design thinking to bring diverse perspectives together to create the best ideas and make experiences better and more efficient.

FreemanXP is backed by the stability and 90-year history of Freeman. We leverage this experience and our unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs.


Proprietary Events
Meetings and Conferences
Special Events
Trade Show Exhibits
Production Management & Execution
Conference Management
Product Launches
Digital Integration
Event Strategy and Portfolio Planning
Sponsorship Strategy
Entertainment Marketing
Event Measurement




Los Angeles



Minneapolis / St. Paul



New York City






San Francisco

Las Vegas





Washington, D.C.



Chi-Town Rising 

The New NYE

Each new year brings new opportunities. For the city of Chicago, that meant launching a brand-new tradition: Chi-Town Rising. Event organizers had a bold vision for the city of Chicago: create a live and televised destination event to extend the celebration from New York City’s iconic Times Square ball drop. The winter celebration was created to spark excitement for locals and increase tourism for the city as a New Year’s Eve destination. Freeman was selected by the executive producers at Arena Partners and One618 to assist with everything from production to sponsored parties. READ MORE 

Philadelphia Museum of Art

Work on What You Love — Bruce Mau: Rethinking Design

Each year, the Philadelphia Museum of Art (PMA) and Collab, a group of design professionals and enthusiasts, present the Design Excellence Award to an individual who inspires the design community. This year, the Design Excellence Award was given to Bruce Mau, Chief Design Officer for Freeman. A design visionary, Mau has worked with countless corporations, institutions, and countries on game-changing projects utilizing his design thinking methodology. As part of the Design Excellence Award, PMA asked Mau to showcase his life’s work in the museum with an exhibit focused on his collaborations and 24 design principles. These principles inspire people to approach challenges in life and work with a designer’s eye and creative mind, just as Mau does in his own work. Freeman collaborated with PMA, Mau, and his team to develop an immersive exhibit not only featuring but connecting nine of Mau’s design projects and telling an immersive, inspirational story. READ MORE


A Curated, High-touch Experience

The Salesforce Executive Summit is an intimate and engaging environment for the top C-level executives at Dreamforce, the largest annual gathering of the Salesforce community. The Executive Summit provides exclusive access to a series of transformational workshops and roundtables to learn about proven frameworks and accelerate time to value. Salesforce worked with FreemanXP to create an exclusive destination within Dreamforce that was specific to this high-profile audience. READ MORE



Signature Draught Shines at the Big Game

Anheuser-Busch has developed a cutting-edge approach to the age-old act of pouring a draft beer. The Budweiser Signature Draught pouring technology, serving beer at precisely 29 degrees Fahrenheit to deliver the coldest, creamiest beer drinking experience possible. With the goal of debuting this new technology as part of the Bud Light “House of Whatever” party at the Big Game, Anheuser-Busch turned to FreemanXP for help. READ MORE



Inspiration in the Nation

A high-energy gathering of over 7,000 marketers, Marketo's Marketing Nation Summit is considered by many to be the premier event in the marketing industry. Focused on reinforcing its leadership, providing education, and fostering community, Marketo's goal was “Inspiration in the Nation,” seeking to inspire marketers as a whole – not just Marketo customers – while also fostering a sense of community. The company also sought to reinforce its leadership in the evolution of marketing, while driving business results and building peer-to-peer networking opportunities. READ MORE



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Six Steps to Creating a Presentation GenZ’s Will Actually Pay Attention To
Six Steps to Creating a Presentation GenZ’s Will Actually Pay Attention To

Catch (and keep) the attention of younger audiences

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The Power of a Shared Experience: Q&A with Peter McGrath
The Power of a Shared Experience: Q&A with Peter McGrath

Creating a culture of creativity and what makes a great brand experience

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Five Takeaways from IFA Berlin
Five Takeaways from IFA Berlin

The key topics from a must-attend event for big-name electronics brands

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How to Create Memorable Content for Attendees
How to Create Memorable Content for Attendees

Tips for delivering the right content at events

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Why Live Events are Increasingly Important to Brands like Vodafone UK
Why Live Events are Increasingly Important to Brands like Vodafone UK

Insights on the importance of brand experiences that engage and excite

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London Design Awards: Event Experience Silver Winner
IAEE Art of the Show Competition: Best Signage/Decoration-Best in Show
IAEE Art of the Show Competition: Best Signage/Decoration
Chief Marketer: Top 50 B-to-B Marketing Agency
BizBash Event Style Awards: Best Conference for Microsoft WPC
Special Events Magazine: Top 50 Events Company
PCMA Convene Best in Show Awards: RSNA Best in Show for Social Media
CEMA Technology Shootout: FXP | Touch Best of Show
U.S. Mobile & App Design Awards: Gold App Design Award for Education
Event Marketer It List: FXP Top 100 Brand Agency
Event Technology Awards: Gold Award, Best Integrated Technology (B-to-B) for Google APF
Best Mobile App Awards: Best Children’s App
Advertising Age: Largest Global Event Marketing Agency
Event Marketer: FXP Named Agency of the Month

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