Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?
So, they set out on a nationwide search for a company that offered an inclusive face-to-face marketing program, spanning from creative concepts all the way to production and installation. The Scot Forge team visited ExhibitorLIVE in 2015 to meet with companies in order to narrow their search for an exhibit house, seeking a partner that aligned with their company values. They needed a partner that could help them build a strong trade show program that would stand out from the crowd.
One such company was Exhibit Concepts. After that meeting, a partnership was formed: a relationship that makes Scot Forge shine on the show floor to bring booth traffic, strong leads, and that solid return on investment they sought.
A good partnership is just one aspect of a strong professional relationship. Success means something different to each of us.
You’ve made the decision to attend a trade show and you’ve
You’ve decided that investing in face-to-face marketing will achieve your brand
Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day. The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year. While there are no exhibits, it is the epitome of the time-limited face-to-face marketing influence that is central to our industry.
When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.
So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.