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    [abstract] => Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?
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Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?

So, they set out on a nationwide search for a company that offered an inclusive face-to-face marketing program, spanning from creative concepts all the way to production and installation. The Scot Forge team visited ExhibitorLIVE in 2015 to meet with companies in order to narrow their search for an exhibit house, seeking a partner that aligned with their company values. They needed a partner that could help them build a strong trade show program that would stand out from the crowd.

One such company was Exhibit Concepts. After that meeting, a partnership was formed: a relationship that makes Scot Forge shine on the show floor to bring booth traffic, strong leads, and that solid return on investment they sought.

A good partnership is just one aspect of a strong professional relationship. Success means something different to each of us.

See More Resources

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Why Exhibit House Partnership Matters: The Scot Forge Story

Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?

So, they set out on a nationwide search for a company that offered an inclusive face-to-face marketing program, spanning from creative concepts all the way to production and installation. The Scot Forge team visited ExhibitorLIVE in 2015 to meet with companies in order to narrow their search for an exhibit house, seeking a partner that aligned with their company values. They needed a partner that could help them build a strong trade show program that would stand out from the crowd.

One such company was Exhibit Concepts. After that meeting, a partnership was formed: a relationship that makes Scot Forge shine on the show floor to bring booth traffic, strong leads, and that solid return on investment they sought.

A good partnership is just one aspect of a strong professional relationship. Success means something different to each of us.

See More Resources

Exhibit Concepts, Inc.

http://bit.ly/2jY4MPN

Designers and Builders

700 Crossroads Court
Vandalia, Ohio 45377
Jeff Korchinski

800-324-5063
JKorchinski@ExhibitConcepts.com

Request info

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Are your booth staffers greeting French-speaking attendees in English at a show in Paris? Does your English marketing tagline make sense when translated into Portuguese? Are you asking for hundreds of thousands of marketing dollars, but have no way to prove your ROI because you are not evaluating your program? Many companies who exhibit at international trade shows make these COMMUNICATION MISTAKES, which fall into two main areas: Messaging and Engagement. In this 4-part series: Common Mistakes Made by International Exhibitors, we are identifying these mistakes and suggesting tactics to avoid them in the future. You can read Part One, AWARENESS, here and Part Two, PREPARATION, here. 

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