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    [abstract] => We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.
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We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.

This is the kind of knowledge and insight that can only come from experience. The most creative thinking often comes from places other than the creative department. For example, creative thinking and problem solving resides in the purchasing department to find new cost effective material sources or with the crate fabricator to construct a solution involving the fewest number of crates but also protecting the contents.

For HIWIN Technologies, they had very specific goals for their face-to-face marketing program: they desired a fresh look for an upcoming trade show, where they planned to introduce a new product to the market. It was important to not only attract visitors to their trade show space at the show, but also outshine the competition in the process.

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Why Creativity Matters: The HIWIN Story

We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.

This is the kind of knowledge and insight that can only come from experience. The most creative thinking often comes from places other than the creative department. For example, creative thinking and problem solving resides in the purchasing department to find new cost effective material sources or with the crate fabricator to construct a solution involving the fewest number of crates but also protecting the contents.

For HIWIN Technologies, they had very specific goals for their face-to-face marketing program: they desired a fresh look for an upcoming trade show, where they planned to introduce a new product to the market. It was important to not only attract visitors to their trade show space at the show, but also outshine the competition in the process.

READ MORE

 

Exhibit Concepts, Inc.

http://bit.ly/2jY4MPN

Designers and Builders

700 Crossroads Court
Vandalia, Ohio 45377
Jeff Korchinski

800-324-5063
JKorchinski@ExhibitConcepts.com

Request info

Packing It In: Why Crates Can Make or Break Your Trade Show
Packing It In: Why Crates Can Make or Break Your Trade Show

At Exhibit Concepts, this has become somewhat of an unofficial motto around our offices. After 39 years in the trade show, commercial interior, and museum industry, we know all too well that every project and each client is unique. When it comes to unique, however, nothing is more so than the wooden crates we use to ship property across the world for our customers.

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How a Donation Led to the Ultimate Moonwalk
How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk into their classroom.

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Why Creativity Matters: The HIWIN Story
Why Creativity Matters: The HIWIN Story

We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.

Read more

Bringing History to Life: The Computer History Museum
Bringing History to Life: The Computer History Museum

To truly appreciate the present (and future) one must first appreciate history. The Computer History Museum, located in Mountain View, California, with stunning views of the Santa Cruz Mountains, tells the compelling story of how computers and software have evolved. Surrounded by the headquarters of some of the largest technology companies in the world, including Google and Symantec, it’s the ideal setting to pay homage to computing’s significant impact on our society.

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Common Mistakes Made by International Exhibitors (And How to Avoid Them)
Common Mistakes Made by International Exhibitors (And How to Avoid Them)

Are your booth staffers greeting French-speaking attendees in English at a show in Paris? Does your English marketing tagline make sense when translated into Portuguese? Are you asking for hundreds of thousands of marketing dollars, but have no way to prove your ROI because you are not evaluating your program? Many companies who exhibit at international trade shows make these COMMUNICATION MISTAKES, which fall into two main areas: Messaging and Engagement. In this 4-part series: Common Mistakes Made by International Exhibitors, we are identifying these mistakes and suggesting tactics to avoid them in the future. You can read Part One, AWARENESS, here and Part Two, PREPARATION, here. 

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  • When you know what goes into making these wooden marvels, you'll see why the humble crate is more than it seems.… https://t.co/mL9rpYbJub
  • Congratulations to RCS Sound Software @RCS_Works for winning NAB Best of Show 2017! https://t.co/JsD0bTid5x
  • ICYMI: we are a Best Place to Work in Events. Visit our blog to hear why our employees love to work for ECI!… https://t.co/D0ts7rlsm2
  • ICYMI: we are a Best Place to Work in Events. Visit our blog to hear why our employees love to work for ECI!… https://t.co/HRYtOOAOsO
  • BIG NEWS: Exhibit Concepts is a Best Place to Work! Visit our blog to read (and see) why: https://t.co/cXcqoeBkyZ
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