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    [abstract] => We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.
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We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.

This is the kind of knowledge and insight that can only come from experience. The most creative thinking often comes from places other than the creative department. For example, creative thinking and problem solving resides in the purchasing department to find new cost effective material sources or with the crate fabricator to construct a solution involving the fewest number of crates but also protecting the contents.

For HIWIN Technologies, they had very specific goals for their face-to-face marketing program: they desired a fresh look for an upcoming trade show, where they planned to introduce a new product to the market. It was important to not only attract visitors to their trade show space at the show, but also outshine the competition in the process.

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Why Creativity Matters: The HIWIN Story

We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.

This is the kind of knowledge and insight that can only come from experience. The most creative thinking often comes from places other than the creative department. For example, creative thinking and problem solving resides in the purchasing department to find new cost effective material sources or with the crate fabricator to construct a solution involving the fewest number of crates but also protecting the contents.

For HIWIN Technologies, they had very specific goals for their face-to-face marketing program: they desired a fresh look for an upcoming trade show, where they planned to introduce a new product to the market. It was important to not only attract visitors to their trade show space at the show, but also outshine the competition in the process.

READ MORE

 

Exhibit Concepts, Inc.

http://bit.ly/2jY4MPN

Designers and Builders

700 Crossroads Court
Vandalia, Ohio 45377
Jeff Korchinski

800-324-5063
JKorchinski@ExhibitConcepts.com

Request info

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On Twitter
  • Yes, you can have a successful trade show. Yes, there are ten steps. Yes, we outlined each of them for you, here:… https://t.co/0mM1Ln6Fkc
  • 2,400 exhibitors. 115,000+ attendees. 1.5 million square feet of space. Can you stand out from the crowd? You bet!… https://t.co/R7kcjD6dS7
  • After 40 years in the industry, we've learned a thing or two. Like these tips for saving $$ & improving efficiency:… https://t.co/t1p5rtI0rQ
  • The @NFIB hosted Congressman Mike Turner at our facility last week. Read more about his visit, here:… https://t.co/zM8rfpRPMv
  • NEW RESOURCE ALERT! 10 Steps to Prepare for a Successful Trade Show. It's a FREE download; get your copy here:… https://t.co/aL0jnwzGcg
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