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    [abstract] => With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million square feet of space, it’s safe to say the International Manufacturing Technology Show (IMTS) is a very busy place. So, standing out from the crowd in such a large trade show venue is no easy feat—but Mazak Corporation did just that.
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With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million square feet of space, it’s safe to say the International Manufacturing Technology Show (IMTS) is a very busy place. So, standing out from the crowd in such a large trade show venue is no easy feat—but Mazak Corporation did just that.

The company’s large 17,000 square foot booth left plenty of room to make a big impact on visitors. They had two objectives:

Want to see how they did it? Download the case study below to learn all the details!

Download Now

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The Best Way to Stand Out at a Trade Show

With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million square feet of space, it’s safe to say the International Manufacturing Technology Show (IMTS) is a very busy place. So, standing out from the crowd in such a large trade show venue is no easy feat—but Mazak Corporation did just that.

The company’s large 17,000 square foot booth left plenty of room to make a big impact on visitors. They had two objectives:

  • Reiterate Mazak’s position as an industry leader
  • Demonstrate their new technology and automation capabilities

Want to see how they did it? Download the case study below to learn all the details!

Download Now

Exhibit Concepts, Inc.

http://bit.ly/2jY4MPN

Designers and Builders

700 Crossroads Court
Vandalia, Ohio 45377
Jeff Korchinski

800-324-5063
JKorchinski@ExhibitConcepts.com

Request info

The Best Way to Stand Out at a Trade Show
The Best Way to Stand Out at a Trade Show

With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million square feet of space, it’s safe to say the International Manufacturing Technology Show (IMTS) is a very busy place. So, standing out from the crowd in such a large trade show venue is no easy feat—but Mazak Corporation did just that.

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10 STEPS TO PREPARE FOR A SUCCESSFUL TRADE SHOW
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You’ve made the decision to attend a trade show and you’ve

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You’ve decided that investing in face-to-face marketing will achieve your brand

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Exhibitions Mean Business for Face-to-Face Marketing
Exhibitions Mean Business for Face-to-Face Marketing

Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day.  The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year.  While there are no exhibits, it is the epitome of the time-limited face-to-face marketing influence that is central to our industry.

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Approach for Trade Shows: 5 Key Steps
Approach for Trade Shows: 5 Key Steps

When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.

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