Investing in yourself and your team is always a wise decision in my book. As I reflect on the last year and look to the year ahead, growth has been a consistent thread throughout. I’ve outlined some of the high points of last year and our direction moving into the New Year.
It has been said that you need to spend money in order to make money, and as a leader I find this to be true. I believe in Exhibit Concepts. I believe in our people. So much so, that we have made a concerted effort to invest in our business to not only grow as a company but to expand our presence in the branded environments industry.
Here are the highlights of 2016:
One of the biggest changes to our business was the completion of buyout of ownership shares from my father Ned, who founded the business in 1978. This not only represents a complete transfer of ownership, but also that of decision making and cash to invest in the business.
In order to continue to fuel our growth, we have grown our team at ECI to continue to effectively serve our clients. In 2016, we hired 25 new employees that brought diverse talents to the table, including marketing, creative, and sales. To put this number in perspective, 2016 was our largest hire year to date. We currently have 115 employees, our highest company headcount in history.
Another major investment made by the company was the purchase of a new direct printer and two additional CNC machines. This direct printer uses ultraviolet (UV) inks, which means there are no volatile organic compounds (VOCs) released during printing, making it a greener and safer process for the environment. It also utilizes LED technology for UV curing, which means less energy consumption and faster warm-up times than previous techniques. It’s a hybrid printer, printing on both rolled materials and flat substrates, allowing us to find new ways to meet our clients’ needs.
Having two new CNC machines will double our capacity for use in fabrication as well as our graphics and museum departments, allowing us to improve efficiency and accommodate today’s speed of business.
Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?
When expanding your trade show presence to an international stage, it’s important to understand the nuances of culture in each region of the world. Cultural understanding leads to better business practices and will be the difference between failure and success. It’s just that important.
If there is one constant in the trade show industry, it is this: there is always some new development or trend emerging. As the new year is well underway, I’m excited for another great year of innovation in the trade show industry. Here are five (5) trends that I think are here to stay. As you work your events and walk show floors, keep an eye out for these.
I recently attended a marketing conference and there were many great session topics, but one, in particular, caught my eye. The session write-up described a dialog between a Millennial and a Boomer, suggesting that their differences made it challenging for these two generations to connect with one another. As a Baby Boomer myself, and parent to two Millennials (and one Gen Z), I often think there isn’t a generational gap between me and my children, but rather a cosmic divide of two completely different species.
What do a mascot, mad scientists, 169 classes, virtual reality, four magicians, video testimonials, skateboards, exams, balloons, Vegas, and aching feet have in common? Well, if you throw in some of the most innovative and creative trade show booths imaginable, you’ve got ExhibitorLIVE: the Annual Professional Development Conference for Trade Show and Corporate Event Marketers.