Investing in yourself and your team is always a wise decision in my book. As I reflect on the last year and look to the year ahead, growth has been a consistent thread throughout. I’ve outlined some of the high points of last year and our direction moving into the New Year.
It has been said that you need to spend money in order to make money, and as a leader I find this to be true. I believe in Exhibit Concepts. I believe in our people. So much so, that we have made a concerted effort to invest in our business to not only grow as a company but to expand our presence in the branded environments industry.
Here are the highlights of 2016:
One of the biggest changes to our business was the completion of buyout of ownership shares from my father Ned, who founded the business in 1978. This not only represents a complete transfer of ownership, but also that of decision making and cash to invest in the business.
In order to continue to fuel our growth, we have grown our team at ECI to continue to effectively serve our clients. In 2016, we hired 25 new employees that brought diverse talents to the table, including marketing, creative, and sales. To put this number in perspective, 2016 was our largest hire year to date. We currently have 115 employees, our highest company headcount in history.
Another major investment made by the company was the purchase of a new direct printer and two additional CNC machines. This direct printer uses ultraviolet (UV) inks, which means there are no volatile organic compounds (VOCs) released during printing, making it a greener and safer process for the environment. It also utilizes LED technology for UV curing, which means less energy consumption and faster warm-up times than previous techniques. It’s a hybrid printer, printing on both rolled materials and flat substrates, allowing us to find new ways to meet our clients’ needs.
Having two new CNC machines will double our capacity for use in fabrication as well as our graphics and museum departments, allowing us to improve efficiency and accommodate today’s speed of business.
You’ve made the decision to attend a trade show and you’ve
You’ve decided that investing in face-to-face marketing will achieve your brand
Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day. The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year. While there are no exhibits, it is the epitome of the time-limited face-to-face marketing influence that is central to our industry.
When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.
So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.