As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk into their classroom.
In 2014 Exhibit Concepts produced an outdoor activation that was used for a PGA event at Valhalla Golf Club in Louisville, KY. The project was for Omega Watches through Engine Shop, one of our advertising agency partners. Omega’s Speedmaster Watches had been used on NASA’s mission to the moon. This event featured the timepieces in a lunar setting complete with an astronaut, planets and a floor designed to look like the surface of the moon. Recently, the owner decided they had no further plans for it and ECI came up with a novel idea.
ECI is filled with creative engineers, one of whom obviously dreamed of being an astronaut as a child, and thought we could repurpose the property (or the flooring) for a younger audience. We reached out to officials at the school to share the idea. Several volunteers installed the flooring in one of the classrooms during the school’s winter break, transforming it into a fun and unique experience for students.
“As a teacher, I’m always looking for new ways to help my students learn,” said Paige Spangler, second grade teacher at St. Albert the Great School. “Incorporating this floor into my classroom is just a small way to not only make science fun, but also bring smiles to my students’ faces with a unique new addition to their room.”
Now that’s what you call an out-of-this-world experience. Want to see more of our unique event work? Check out our portfolio!
You’ve made the decision to attend a trade show and you’ve
You’ve decided that investing in face-to-face marketing will achieve your brand
Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day. The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year. While there are no exhibits, it is the epitome of the time-limited face-to-face marketing influence that is central to our industry.
When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.
So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.