When the new Vertiv brand was unveiled to customers, it was crucial for the change to feel cohesive across all touchpoints. Amy Williams, an Event Manager for Vertiv, based in Columbus, Ohio, went through the process of updating assets for the company she knew she needed a partner to guide her and the rest of the team through the process.
This is where Exhibit Concepts came in. Our team worked alongside the Vertiv team to create that experience, that we call an end-to-end solution. It was crucial for customers to understand the new brand and see all it represents regardless of how and where they are interacting with Vertiv. This meant the look and feel of all physical environments needed to be consistent, from their trade show program to their Customer Experience Center.
By working with one company (us!) for each of their needs spanning across touchpoints, a consistent brand emerged. With vibrant shades of orange and deep shades of slate gray, the Vertiv brand is hard to miss—and you always know it when you see it.
We’re proud to offer this complete end-to-end solution for clients like Vertiv, from managing regional meetings to trade shows and their Customer Experience Center. Learn more about how we worked with Vertiv on their trade show program in the video below:
You’ve made the decision to attend a trade show and you’ve
You’ve decided that investing in face-to-face marketing will achieve your brand
Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day. The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year. While there are no exhibits, it is the epitome of the time-limited face-to-face marketing influence that is central to our industry.
When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.
So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.