When the new Vertiv brand was unveiled to customers, it was crucial for the change to feel cohesive across all touchpoints. Amy Williams, an Event Manager for Vertiv, based in Columbus, Ohio, went through the process of updating assets for the company she knew she needed a partner to guide her and the rest of the team through the process.
This is where Exhibit Concepts came in. Our team worked alongside the Vertiv team to create that experience, that we call an end-to-end solution. It was crucial for customers to understand the new brand and see all it represents regardless of how and where they are interacting with Vertiv. This meant the look and feel of all physical environments needed to be consistent, from their trade show program to their Customer Experience Center.
By working with one company (us!) for each of their needs spanning across touchpoints, a consistent brand emerged. With vibrant shades of orange and deep shades of slate gray, the Vertiv brand is hard to miss—and you always know it when you see it.
We’re proud to offer this complete end-to-end solution for clients like Vertiv, from managing regional meetings to trade shows and their Customer Experience Center. Learn more about how we worked with Vertiv on their trade show program in the video below:
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When the new Vertiv brand was unveiled to customers, it was
The old saying is true: You only get one chance to make a first impression. These days, we also know from experience that good branding is important and goes far beyond an eye-catching logo. While branding is definitely about the visual identity of your company it also encompasses your verbal identity: how you talk and write about the company is crucial. For your reader (AKA current/future clients), this communicates your brand personality and what your company values are likely to be, should they choose to hire you. It’s crucial to consider the physical spaces your target audience is likely to encounter your brand, in the same way we think about logos, fonts, tone, and voice.
The concept of buyer personas has only been defined since 2002. The practice of building a model representation of a typical buyer, defining their goals, understanding what drives their behavior, and how, when and why they buy is an incredibly valuable tool for marketers, especially in the digital age. We create content based on an informed understanding of who our buyer is and where she is on her buying journey.