Exhibit Concepts, Inc. is full of creative and passionate people dedicated to providing unique solutions and excellent customer experiences.
We are an award-winning event marketing agency that designs and produces branded environments, including domestic and international tradeshows, museums, executive briefing centers, corporate interiors, vehicle marketing and tours, experiential and interactive engagements, creative and design services, and program management. We are passionate about providing custom brand experiences which create unique connections between our clients and their customers.
If you want to expand your face-to-face marketing initiatives, connect with us today.
Facts about Exhibit Concepts:
So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.
You’ve made the decision to attend a trade show and you’ve allocated a lot of your marketing budget to the event. So, what steps can you take to make this a successful investment? There are many variables and complexities involved in exhibiting so preparation is a crucial component of the overall process.
When the new Vertiv brand was unveiled to customers, it was
The old saying is true: You only get one chance to make a first impression. These days, we also know from experience that good branding is important and goes far beyond an eye-catching logo. While branding is definitely about the visual identity of your company it also encompasses your verbal identity: how you talk and write about the company is crucial. For your reader (AKA current/future clients), this communicates your brand personality and what your company values are likely to be, should they choose to hire you. It’s crucial to consider the physical spaces your target audience is likely to encounter your brand, in the same way we think about logos, fonts, tone, and voice.
The concept of buyer personas has only been defined since 2002. The practice of building a model representation of a typical buyer, defining their goals, understanding what drives their behavior, and how, when and why they buy is an incredibly valuable tool for marketers, especially in the digital age. We create content based on an informed understanding of who our buyer is and where she is on her buying journey.