We fuse Experiential + Word of Mouth Marketing to foster meaningful relationships between your customers and your brand. To do that, we use many different tools and triggers, but it all comes back to this: if you give people an unexpected, authentic experience that makes their day more interesting, they'll not only remember it – they'll talk about it. And the recommendation of a friend carries more credibility than any advertisement ever could.
Everything we do is brand-driven. There’s no point in creating an experience if it’s not the right kind of experience. So we start with your brand, then work out a strategy, then devise and execute tools, triggers, and experiences that get people to not only engage with your brand themselves, but also become advocates for your brand and share their positive experiences with their friends. Our team brings together a unique combination of skills and inter-disciplinary thinking, and you can see that pay off in the way each program feels like such an organic expression of the brand.
We lead in:
Experiential Strategy and Activation
Word of Mouth Marketing
Social & Digital Engagement
Measurement & Analytics
We are an employee-owned, inventive band of thinkers, creators, collaborators, dreamers + producers. We’re a successful, never-too-big-to-be-compassionate agency that embraces individuality and diversity. We love to ask questions and take calculated risks. We often lead clients beyond the comfort zones of traditional marketing and into a new frontier of immersive experience. We’re not a gargantuan marketing factory and have no desire to become one. You can find many larger agencies but you’d be hard-pressed to find one quicker or more focused on your success.
View some of our recent work here.
Escalating customer relationships to the point of brand advocacy, with measurable results.
Escalate partnered with IMI International, the global market research firm, to unveil the Marketing Mix PrioritizerTM, a proprietary tool that gives brand marketers the unprecedented ability to quickly and efficiently evaluate which integrated marketing strategies and tactics best deliver a marketing objective from a specified target audience for a designated brand category.
UPDATE: June 16, 2015: Today, illy issimo and Escalate earned a PRO Award! We were thrilled to be named a finalist in the 2015 PRO Awards for our partnership with illy issimo. The 2014 Espresso Bar Tour was one of four finalists in the Best Sampling or Trial Recruitment Campaign category.
One of the most often overlooked reasons why an experiential marketing program fails is staffing. A brand experience can live and die by its representatives in the field. Hiring a Rock Star Brand Ambassador not only means that you can sleep better at night knowing the details are in the hands of a capable, confident professional, but also that you will have a holistic view of the entire experience.
As we continuously pull our data for our client's program recaps, we are asked this often: How do you measure your ROI in social media? The answer: calculate it. There are a variety of analytics tools to use for almost every social media channel. So just how do you create a stellar social media analytics report showing ROI?
Research by the Keller Fay Group team indicates that the year-over-year decline in U.S. carbonated soft drink sales follows decreases in the quantity of Word Of Mouth (WOM) for all but one of the top ten brands. This is especially true for no-calorie/diet brands such as Diet Coke and Diet Pepsi. According to TalkTrack®, the award-winning Keller Fay WOM tracking study, WOM about carbonated soft drinks has declined annually from 2011 to the present. The one outlier brand? Fanta, with growth across both WOM and sales.
2010 WOMMY Award by Word of Mouth Marketing Associaton