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Top Takeaways From the 2017 Event Marketer Experiential Marketing Summit

Top Takeaways From the 2017 Event Marketer Experiential Marketing Summit

The Experiential Marketing Summit might be a wrap, but, along with conference swag, we packed away a suitcase’s worth of takeaways for event marketers of all kinds. If you missed out—don’t worry! We took notes. Here are seven useful lessons we took away from the Event Marketer Experiential Marketing Summit.

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The Four Big Themes at Event Marketer's 2017 Experiential Marketing Summit

The Four Big Themes at Event Marketer's 2017 Experiential Marketing Summit

Experiential marketing is going backward and forward at the same time.

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Always have a Plan B, C, D.. through Z!

Always have a Plan B, C, D.. through Z!

Learn how we make sure we are always prepared for every street team, sampling program, pop up, or PR stunt we do.

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Why Creativity Matters: The HIWIN Story

Why Creativity Matters: The HIWIN Story

We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.

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Common Mistakes Made by International Exhibitors (And How to Avoid Them)

Common Mistakes Made by International Exhibitors (And How to Avoid Them)

Are your booth staffers greeting French-speaking attendees in English at a show in Paris? Does your English marketing tagline make sense when translated into Portuguese? Are you asking for hundreds of thousands of marketing dollars, but have no way to prove your ROI because you are not evaluating your program? Many companies who exhibit at international trade shows make these COMMUNICATION MISTAKES, which fall into two main areas: Messaging and Engagement. In this 4-part series: Common Mistakes Made by International Exhibitors, we are identifying these mistakes and suggesting tactics to avoid them in the future. You can read Part One, AWARENESS, here and Part Two, PREPARATION, here. 

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How a Donation Led to the Ultimate Moonwalk

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk into their classroom.

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VideoBooth @ Hollywood & Highland

VideoBooth @ Hollywood & Highland

Get ready to save the galaxy to a killer soundtrack all

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Our Favorite Pop-Up Experiences of 2017 So Far

Our Favorite Pop-Up Experiences of 2017 So Far

Not all pop-ups have to be instagrammable Coachella pool parties. Find out how Rihanna, HBO, and Taco Bell executed creative and interactive experiences.

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We Helped Pack 1 Million Meals! (AARP Foundation | HMS)

We Helped Pack 1 Million Meals! (AARP Foundation | HMS)

|  AARP Foundation Experiential Marketing. Event-Production. Trade Show Exhibits. Signature

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2017 Experiential Marketing Summit Roundup

2017 Experiential Marketing Summit Roundup

May 3rd-5th was the annual EM Summit produced by Event Marketer.  Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a year’s worth of insights and ideas in a just a few short days. Hype joined more than 2,000 marketers from around the world as emerging trends were predicted and dissected, best practices were explained and some of the biggest case studies were shared. Continue reading for some of our favorite take-a-ways from the conference.

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