Home Articles

Articles

SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

It is considered one of the year’s most successful proprietary events and one of the event industry’s most impressive reinventions. What was once SAP’s Sapphire was reinvented as SAPPHIRE NOW, a redesigned, reengineered and rewired digital + live proprietary event. The reimagined SAPPHIRE NOW Orlando event draws a C-level and top-tier executive crowd interested in being

Read more

Women In Events: A Course In Confidence

Women In Events: A Course In Confidence

MOIRA FORBES: Let’s begin. How do we make sure that we’re doing the day-to-day but giving ourselves time for vision? As a leader, I would say that’s my main priority: How do I focus on trying to be tactical, but also what are the most important things that are going to move the needle, and

Read more

Proprietary Events Heat Up: Spending on proprietary events on the rise

Proprietary Events Heat Up: Spending on proprietary events on the rise

Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling out, evolving, tweaking and expanding, are generating some of the event industry’s fastest and most impressive ROI numbers. With good reason.

Read more

Proprietary Events Whitepaper

Proprietary Events Whitepaper

Cool info and a case study on SAP’s Sapphire NOW!

Read more

Hit the Road: Planning a Successful Experiential Marketing Tour

Hit the Road: Planning a Successful Experiential Marketing Tour

Read more

Design Effective Incentive Programs from the Start

Design Effective Incentive Programs from the Start

Ten tips for achieving the best results from your incentive program.

Read more

Featured Content
VideoBooth @ Atlassian Summit
VideoBooth @ Atlassian Summit

VideoBooth just packed up in the San Jose Convention Centre after

Read more

The Importance of Face to Face Training
The Importance of Face to Face Training

At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.

Read more

On Twitter
On Facebook