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SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

It is considered one of the year’s most successful proprietary events and one of the event industry’s most impressive reinventions. What was once SAP’s Sapphire was reinvented as SAPPHIRE NOW, a redesigned, reengineered and rewired digital + live proprietary event. The reimagined SAPPHIRE NOW Orlando event draws a C-level and top-tier executive crowd interested in being

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Women In Events: A Course In Confidence

Women In Events: A Course In Confidence

MOIRA FORBES: Let’s begin. How do we make sure that we’re doing the day-to-day but giving ourselves time for vision? As a leader, I would say that’s my main priority: How do I focus on trying to be tactical, but also what are the most important things that are going to move the needle, and

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Proprietary Events Heat Up: Spending on proprietary events on the rise

Proprietary Events Heat Up: Spending on proprietary events on the rise

Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling out, evolving, tweaking and expanding, are generating some of the event industry’s fastest and most impressive ROI numbers. With good reason.

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Proprietary Events Whitepaper

Proprietary Events Whitepaper

Cool info and a case study on SAP’s Sapphire NOW!

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Hit the Road: Planning a Successful Experiential Marketing Tour

Hit the Road: Planning a Successful Experiential Marketing Tour

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Design Effective Incentive Programs from the Start

Design Effective Incentive Programs from the Start

Ten tips for achieving the best results from your incentive program.

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Featured Content
Cramer Named a Top Event Agency by Event Marketer
Cramer Named a Top Event Agency by Event Marketer

Introducing the 2017 Event Marketer It List For the past 15 years,

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The One Thing You Need to Do for a Successful Expo East
The One Thing You Need to Do for a Successful Expo East

Expo East in Baltimore, MD is right around the corner and it’s a lot of work! We know because we have been staffing it for years. Most companies need an extra hand at their booth. So how do you find the right booth talent to represent your brand?

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