The true power of the Executive Briefing Center as a marketing and sales platform lies in the fact that it often brings together representation from multiple internal groups to provide the customer the most in-depth, informed presentation possible. Although the marketing team might be the department most involved with getting the EBC up and running, the
Succinctly and effectively communicating the depth and breadth of a $20+ billion company that offers 50,000 products, while educating and enlightening visitors to 3Ms people, business processes and technologies was no easy task, but 3Ms strategic team came up with the perfect solution. The World of 3M Innovation is a business-ba sed environment that takes guests down
Pop-Up experiences are characterized not only by their affordability and their high impact, but also their versatility and flexibility. There is no steadfast rule to the theme, size or scale of a Pop-Up. More often than not, a concept is morphed to fit a desired location. Weve seen Pop-Ups range from invitation-only events for VIP
Face-to-face engagement is getting big play across the entire marketing mix at Boeing these days, and its paying off. The old-school sales approach of inviting prospects to watch presentations and look at mock-ups has literally been thrown away, replaced by a high-tech, all-touch Customer Experience Center that goes leaps and bounds beyond traditional sales demos. Upon
Name: Candace Mailand Title: Manager-3M Innovation Center Company: 3M You pushed into the realm of EBCs because… We have a number of customer technical centers throughout the world, but we didnt have one here in the United States. Forty percent of our operations are here, and it didnt make sense that we didnt have a place where we
A successful EBC attendee experience requires a variety of elements coming together to create an experience that impresses the customer and moves the dial on business. Three points to keep in mind when youre building the strategy for successful EBC visitor interactions: Framework. Although every presentation at the EBC should be created specifically for the visitor,
In addition to being a significant investment that requires a great deal of internal support, both the initial design and execution of the EBC and the ongoing support of the center can require a greater allocation of time and money than many other marketing initiatives. Here are seven key things to keep in mind when
EBCs have been leveraged for years, but never by so many companies and never at this level: The latest crop are high-tech, engagement-based environments that literally stamp an indelible brand on visitors and immerse guests in the total corporate experience. The EBC is the bulls- eye of the brand experience, says Jane Hawley, senior vp
Maxim magazine can sure throw a party. During the Super Bowl it celebrated the game Texas-style with The Maxim Party State Fair powered by Motorola Xoom on Feb. 5 at Centennial Hall at Fair Park (home of the annual Texas State Fair). The party was peppered with fair-themed activations on the midway sponsored by participating
NASCAR events are a big deal for Ford whose research shows that out of 75 million fans of the sport, four million of them attend the races every year. The research also shows that 39 percent of them are new car intenders, meaning theyre people that are in the market for a new car. To
From secret spaces to empathy VR, explore the top experiential marketing trends.
With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million square feet of space, it’s safe to say the International Manufacturing Technology Show (IMTS) is a very busy place. So, standing out from the crowd in such a large trade show venue is no easy feat—but Mazak Corporation did just that.
Crazy ideas are the name of the game here at Acme.
The History of the Mall Tour Marketing Campaign Contrary to popular belief,