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Welcome to Image 4

Welcome to Image 4

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Welcome to Expand International

Welcome to Expand International

Expand International is the leading manufacturer of portable event displays.

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Pop-Up Interview with Meredith Silbreg of Taylormade-adidas Golf

Pop-Up Interview with Meredith Silbreg of Taylormade-adidas Golf

The 2009 US Open was being held in Long Island, NY, so we selected a space in Manhattan for our Ashworth Pop-Up art gallery.

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Thoughts on the Growing Role of Pop-Ups: Interview with Jane Hawley, SVP, Sparks

Thoughts on the Growing Role of Pop-Ups: Interview with Jane Hawley, SVP, Sparks

Tell us about your company and what it does. Sparks is a leading global marketing agency committed to delivering compelling creative marketing solutions that build brand and customer preference across all marketing channels – exhibit, event, environment, retail and related programs. Our core competencies include the strategy, creative, production, management, marketing and measurement of tradeshow

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Pricing a Pop-Up

Pricing a Pop-Up

1. Leasing  Leasing a space can cost anywhere from $5,000 to $200,000, depending on location and length of stay. In general, because Pop-Ups turn landlords’ unused space into profitable inventory, brands report leasing space for 40 to 60 percent of the going rental rate. Keep in mind that this will not be the case during the

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Two Pop-Up Case Studies: Ashworth & Palm

Two Pop-Up Case Studies: Ashworth & Palm

The Ashworth Gallery Pop-Up opened in NYC for 10 days during the US Open, including US Open interviews broadcast live from the venue, a retail component, as well as an evening VIP event. The goal was to raise brand awareness of the newly redesigned brand (TaylorMade-Adidas Golf acquired Ashworth in November 2008) through US Open

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Temporary Brand Immersions: Connect with Consumers Where They Live, Work & Play

Temporary Brand Immersions: Connect with Consumers Where They Live, Work & Play

One day, it’s an empty space. The next, it’s a beehive of activity. Then, just a week or two, or a month or two later, it’s gone. It’s called a Pop-Up Experience, and it is a growing form of alternative media. Pop-Ups are a way for brands to have a direct, immediate impact in locations

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Experience Design: Tips for Creating an Influential and Visual EBC Environment

Experience Design: Tips for Creating an Influential and Visual EBC Environment

First impressions mean everything, and EBCs are no exception. The environment that you design for briefings is representative of the company—its message, its values and what it can do for its key clients. While it might seem like the perfect place to put your company on display, the design process of an EBC is the time

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Selling It In: How to Get Company Execs And Employees to Sign on for the EBC

Selling It In: How to Get Company Execs And Employees to Sign on for the EBC

The true power of the Executive Briefing Center as a marketing and sales platform lies in the fact that it often brings together representation from multiple internal groups to provide the customer the most in-depth, informed presentation possible. Although the marketing team might be the department most involved with getting the EBC up and running, the

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Show Stopper: 3M Pushes the Experiential Level With Its World of Innovation

Show Stopper: 3M Pushes the Experiential Level With Its World of Innovation

Succinctly and effectively communicating the depth and breadth of a $20+ billion company that offers 50,000 products, while educating and enlightening visitors to 3M’s people, business processes and technologies was no easy task, but 3M’s strategic team came up with the perfect solution. The World of 3M Innovation is a business-ba sed environment that takes guests down

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Featured Content
VideoBooth @ Atlassian Summit
VideoBooth @ Atlassian Summit

VideoBooth just packed up in the San Jose Convention Centre after

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The Importance of Face to Face Training
The Importance of Face to Face Training

At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.

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