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American Music Awards Pre-Party at Club Nokia

American Music Awards Pre-Party at Club Nokia

As entertainment venues go, you can't get closer to the pulse than Nokia Theatre and Club Nokia at L.A. Live.

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Bad Meetings Suck. (But they don't have to.)

Bad Meetings Suck. (But they don't have to.)

Event attendees today more than ever are yearning for more connected, social, digital and empowered meeting experiences.

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Turkey Dinner, Pigskin, and Working on the Holidays

Turkey Dinner, Pigskin, and Working on the Holidays

Ever wonder what it's like for NFL players to play on Thanksgiving? Us too! We asked our friend Mark Tauscher, legendary Packers offensive tackle.

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World Cup 2018 Brings Russian Dreams to Life

World Cup 2018 Brings Russian Dreams to Life

In the past couple years, Russia has become one of the main headlines in world sport: 2013 IAAF World Athletics Championships, 2014 Olympics, 2018 FIFA World Cup. GMR's Agency Lead in Russia, Alyona Krugovaya, looks at the upcoming WC through the eyes of a typical Russian citizen.

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Image 4 exhibits at Architecture Boston, presents on brand alignment in the built environment

Image 4 exhibits at Architecture Boston, presents on brand alignment in the built environment

Branded Environments firm Image 4 will exhibit at Architecture Boston Expo on November 19-21. http://www.abexpo.com/pages/exhibitor_detail/1389 ”abx is the East Coast’s leading architectural and building conference, and it’s the perfect venue to introduce our environmentally sustainable graphic and fabricating product portfolio” says Image 4’s CEO Jeff Baker. ”In the age of brand transparency, sustainability cannot be ’faked’.

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From Reach to ROI: The Evolution of Marketing Measurement

From Reach to ROI: The Evolution of Marketing Measurement

The new engagement marketers believe that it’s not just the quantity of people you talk to that matters, it’s important to understand the quality of the interaction.

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Do Luxury Brands need Pop-up shops?

Do Luxury Brands need Pop-up shops?

Ultimately, the retail landscape continues to evolve, and brands and retailers regardless of prestige must change with it, creating omnichannel strategies at the bricks-and-mortar level. HERMÈS is not the first luxury brand to successfully pop-up and it will not be the last.

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How to Pick The Ultimate Pop-Up Location

How to Pick The Ultimate Pop-Up Location

Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location. To help you master the details—from demographics to lease agreements and everything in between—the pop-up experts at Image 4 offer a

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Modular Fabrication + Agency Assets = lower-cost, rapid launch popups

Modular Fabrication + Agency Assets = lower-cost, rapid launch popups

Successful popups require a blend of speed, aesthetic, and quality. Modular fabrication takes care of a lot of challenges, and the ReForm system is top of the list. Read more about why Image 4 chooses this system, how it enhances speed, and saves dollars for a popup launch.

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Agencies and Brands Connect to Develop New Revenue Streams At Events

Agencies and Brands Connect to Develop New Revenue Streams At Events

Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than ”eyeballs”, ”likes”, and ”hits”. Brands are asking the tough question ”How much money did that make for our company?”. For twenty years, Image 4 has worked with brands to develop retail spaces

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Featured Content
Get caught up on the big trends of 2017
Get caught up on the big trends of 2017

From secret spaces to empathy VR, explore the top experiential marketing trends.

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The Best Way to Stand Out at a Trade Show
The Best Way to Stand Out at a Trade Show

With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million square feet of space, it’s safe to say the International Manufacturing Technology Show (IMTS) is a very busy place. So, standing out from the crowd in such a large trade show venue is no easy feat—but Mazak Corporation did just that.

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SHHH… SPEAK EASY: BUILDING A ONE OF A KIND BRAND ACTIVATION FOR BRASS KNUCKLES
SHHH… SPEAK EASY: BUILDING A ONE OF A KIND BRAND ACTIVATION FOR BRASS KNUCKLES

Crazy ideas are the name of the game here at Acme.

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Acme: Pioneering The New Age of Mall Tours
Acme: Pioneering The New Age of Mall Tours

The History of the Mall Tour Marketing Campaign Contrary to popular belief,

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