It is considered one of the years most successful proprietary events and one of the event industrys most impressive reinventions. What was once SAPs Sapphire was reinvented as SAPPHIRE NOW, a redesigned, reengineered and rewired digital + live proprietary event. The reimagined SAPPHIRE NOW Orlando event draws a C-level and top-tier executive crowd interested in being
MOIRA FORBES: Lets begin. How do we make sure that were doing the day-to-day but giving ourselves time for vision? As a leader, I would say thats my main priority: How do I focus on trying to be tactical, but also what are the most important things that are going to move the needle, and
Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling out, evolving, tweaking and expanding, are generating some of the event industrys fastest and most impressive ROI numbers. With good reason.
Cool info and a case study on SAP’s Sapphire NOW!
Ten tips for achieving the best results from your incentive program.
At Exhibit Concepts, this has become somewhat of an unofficial motto around our offices. After 39 years in the trade show, commercial interior, and museum industry, we know all too well that every project and each client is unique. When it comes to unique, however, nothing is more so than the wooden crates we use to ship property across the world for our customers.
Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.