Home Articles

Articles

Facebook's 10th: Can User Experience and Advertising Bliss Co-Exist?

Facebook's 10th: Can User Experience and Advertising Bliss Co-Exist?

Think about your Facebook page for a minute. You probably list your birthday, your relationship status, your current job, recent books you’ve read, bands that you like, where you live and where you went to college. Add TV shows you watch, add languages you speak, add life events to your timeline. Your entire life’s story can be mapped out in one place - and marketers (plus Facebook itself) would prefer if it were.

Read more

Dr. Dave Bohnsack on

Dr. Dave Bohnsack on "Cost" vs. "Value"

Dr. Dave Bohnsack, GMR's VP of Insights & Analytics (and resident curmudgeon), sounds off on some marketers' frustrating habit of treating "cost" and "value" like one in the same.

Read more

3 Tech Trends Shaping the Future of Sports

3 Tech Trends Shaping the Future of Sports

Between all the new tech on display at CES and the sports and technology panel our CDO moderated there, he came away extremely excited about the future of the sports fan experience. Here are 3 trends that he's convinced are going to shape that evolution.

Read more

From Content Strategy to Bluetooth in Stadiums: 6 Brand Marketing Trends for the New Year

From Content Strategy to Bluetooth in Stadiums: 6 Brand Marketing Trends for the New Year

​We kicked off the year by chatting up our experts around the globe for their marketing predictions—from entertainment, sports and music to mobile, social and content marketing. So skip the gym and pop another bottle, brands and marketers, because we predict an exciting year ahead!

Read more

Expand launches an Extra Large Presentation Podium

Expand launches an Extra Large Presentation Podium

The Expand PodiumCase has been a huge hit and now we are proud to announce a special wooden top, skirting board and graphic wrap that converts two cases into the Expand PodiumCase XL.

Read more

"Costa-Gate": How will Diego Costa's Decision Influence his Sponsorship Potential?

How will Diego Costa’s decision to play for Spain, despite being born in Brazil, influence his image rights with potential sponsors? Has he made the right move?

Read more

Holiday shopping: Dads may rack up more 'jingle bills' than you think

Holiday shopping: Dads may rack up more 'jingle bills' than you think

‘Tis the holiday season, and marketers everywhere are working hard to get the attention of gift givers—especially moms. The assumption that Mom leads holiday shopping for the household is a good one. But when it comes to the green, Dad may be leading the charge.

Read more

American Music Awards Pre-Party at Club Nokia

American Music Awards Pre-Party at Club Nokia

As entertainment venues go, you can't get closer to the pulse than Nokia Theatre and Club Nokia at L.A. Live.

Read more

Bad Meetings Suck. (But they don't have to.)

Bad Meetings Suck. (But they don't have to.)

Event attendees today more than ever are yearning for more connected, social, digital and empowered meeting experiences.

Read more

Turkey Dinner, Pigskin, and Working on the Holidays

Turkey Dinner, Pigskin, and Working on the Holidays

Ever wonder what it's like for NFL players to play on Thanksgiving? Us too! We asked our friend Mark Tauscher, legendary Packers offensive tackle.

Read more

Featured Content
VideoBooth @ Atlassian Summit
VideoBooth @ Atlassian Summit

VideoBooth just packed up in the San Jose Convention Centre after

Read more

The Importance of Face to Face Training
The Importance of Face to Face Training

At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.

Read more

On Twitter
On Facebook