Think about your Facebook page for a minute. You probably list your birthday, your relationship status, your current job, recent books you’ve read, bands that you like, where you live and where you went to college. Add TV shows you watch, add languages you speak, add life events to your timeline. Your entire life’s story can be mapped out in one place - and marketers (plus Facebook itself) would prefer if it were.
Dr. Dave Bohnsack, GMR's VP of Insights & Analytics (and resident curmudgeon), sounds off on some marketers' frustrating habit of treating "cost" and "value" like one in the same.
Between all the new tech on display at CES and the sports and technology panel our CDO moderated there, he came away extremely excited about the future of the sports fan experience. Here are 3 trends that he's convinced are going to shape that evolution.
We kicked off the year by chatting up our experts around the globe for their marketing predictions—from entertainment, sports and music to mobile, social and content marketing. So skip the gym and pop another bottle, brands and marketers, because we predict an exciting year ahead!
The Expand PodiumCase has been a huge hit and now we are proud to announce a special wooden top, skirting board and graphic wrap that converts two cases into the Expand PodiumCase XL.
How will Diego Costa’s decision to play for Spain, despite being born in Brazil, influence his image rights with potential sponsors? Has he made the right move?
‘Tis the holiday season, and marketers everywhere are working hard to get the attention of gift givers—especially moms. The assumption that Mom leads holiday shopping for the household is a good one. But when it comes to the green, Dad may be leading the charge.
As entertainment venues go, you can't get closer to the pulse than Nokia Theatre and Club Nokia at L.A. Live.
Event attendees today more than ever are yearning for more connected, social, digital and empowered meeting experiences.
Ever wonder what it's like for NFL players to play on Thanksgiving? Us too! We asked our friend Mark Tauscher, legendary Packers offensive tackle.
VideoBooth just packed up in the San Jose Convention Centre after
At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.