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INSIDE FANFEST: Daytona 500

INSIDE FANFEST: Daytona 500

NASCAR events are a big deal for Ford whose research shows that out of 75 million fans of the sport, four million of them attend the races every year. The research also shows that 39 percent of them are new “car intenders,” meaning they’re people that are in the market for a new car. To

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INSIDE FANFEST: NCAA Final Four Bracket Town

INSIDE FANFEST: NCAA Final Four Bracket Town

March Madness is all about college basketball and its fanatical fans, and this year was no exception at Houston’s George R. Brown Convention Center, home of the 2011 NCAA Bracket Town fan experience. Thousands of attendees of the Final Four tournament poured into the official fan zone early this spring to play with new gadgets,

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6 Tips to Get You Thinking about Upgrading Your Proprietary Events in 2013... and Beyond

6 Tips to Get You Thinking about Upgrading Your Proprietary Events in 2013... and Beyond

Proprietary events are becoming big business, which means if you’ve been running an event for a while, it’s probably time to think about kicking it up a notch. Here are some ways to take your event to help the next level. 1. Add a Digital Element Proprietary events are the beginning of a conversation, not the end

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SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

It is considered one of the year’s most successful proprietary events and one of the event industry’s most impressive reinventions. What was once SAP’s Sapphire was reinvented as SAPPHIRE NOW, a redesigned, reengineered and rewired digital + live proprietary event. The reimagined SAPPHIRE NOW Orlando event draws a C-level and top-tier executive crowd interested in being

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Women In Events: A Course In Confidence

Women In Events: A Course In Confidence

MOIRA FORBES: Let’s begin. How do we make sure that we’re doing the day-to-day but giving ourselves time for vision? As a leader, I would say that’s my main priority: How do I focus on trying to be tactical, but also what are the most important things that are going to move the needle, and

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Proprietary Events Heat Up: Spending on proprietary events on the rise

Proprietary Events Heat Up: Spending on proprietary events on the rise

Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling out, evolving, tweaking and expanding, are generating some of the event industry’s fastest and most impressive ROI numbers. With good reason.

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Proprietary Events Whitepaper

Proprietary Events Whitepaper

Cool info and a case study on SAP’s Sapphire NOW!

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Hit the Road: Planning a Successful Experiential Marketing Tour

Hit the Road: Planning a Successful Experiential Marketing Tour

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Design Effective Incentive Programs from the Start

Design Effective Incentive Programs from the Start

Ten tips for achieving the best results from your incentive program.

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Featured Content
College Culinary Program Utilizes Custom Food Truck as Educational Experiential Tool
College Culinary Program Utilizes Custom Food Truck as Educational Experiential Tool

Colleges are utilizing mobile food trucks to enhance the educational experience, and leave a lasting impression. Experiential food trucks add a layer of excitement to the college culinary arts program for Northwest Arkansas Community College‘s Brightwater Center for the Study of Food. NWACC partnered with APEX Specialty Vehicles to design, engineer, and fabricate a custom food truck that embarks on an inventive concept. 

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