At the 2014 Sundance Film Festival, GMR helped HP highlight its role in the film industry, leverage social media, and bring the brand to life for up-and-coming filmmakers.
The Seahawks win wasn't the only "first" we saw at the Super Bowl this year! Here are 4 game-changers that got our attention—plus our predictions on what they mean for fans, the league, and the sponsors down the road.
Think about your Facebook page for a minute. You probably list your birthday, your relationship status, your current job, recent books you’ve read, bands that you like, where you live and where you went to college. Add TV shows you watch, add languages you speak, add life events to your timeline. Your entire life’s story can be mapped out in one place - and marketers (plus Facebook itself) would prefer if it were.
Dr. Dave Bohnsack, GMR's VP of Insights & Analytics (and resident curmudgeon), sounds off on some marketers' frustrating habit of treating "cost" and "value" like one in the same.
Between all the new tech on display at CES and the sports and technology panel our CDO moderated there, he came away extremely excited about the future of the sports fan experience. Here are 3 trends that he's convinced are going to shape that evolution.
We kicked off the year by chatting up our experts around the globe for their marketing predictions—from entertainment, sports and music to mobile, social and content marketing. So skip the gym and pop another bottle, brands and marketers, because we predict an exciting year ahead!
The Expand PodiumCase has been a huge hit and now we are proud to announce a special wooden top, skirting board and graphic wrap that converts two cases into the Expand PodiumCase XL.
How will Diego Costa’s decision to play for Spain, despite being born in Brazil, influence his image rights with potential sponsors? Has he made the right move?
‘Tis the holiday season, and marketers everywhere are working hard to get the attention of gift givers—especially moms. The assumption that Mom leads holiday shopping for the household is a good one. But when it comes to the green, Dad may be leading the charge.
As entertainment venues go, you can't get closer to the pulse than Nokia Theatre and Club Nokia at L.A. Live.
When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.
So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.
Multi Image Group (MIG) showcases event production expertise, creative content, and innovative technology at the Hyatt Regency in Orlando, Florida on June 4-6 for the Direct Selling Association Annual Meeting. MIG is on a mission — to inspire thought, design, technology, and architecture to make brand stories and engagements come alive.