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5 Activation Tips for Intangible Brands

5 Activation Tips for Intangible Brands

Intangible brands have to work even harder to dimensionalize themselves in the live event space, but it can definitely be done—and done well. Here are 5 tips for how to make that happen. Adapted from the Event Marketing Summit presentation by Esurance’s Chris Lee and GMR’s Dave Mullins.

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Jack Morton Acquires Genuine Interactive

Jack Morton Acquires Genuine Interactive

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GMR Expands Branded Content Team

GMR Expands Branded Content Team

Branded content veteran will oversee all content development and production across GMR's client portfolio, spanning from real-time content at live events to original programming for digital and broadcast distribution.

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Sponsor vs Sponsor vs Sponsor

Sponsor vs Sponsor vs Sponsor

When the world’s best footballing nations meet in Brazil to battle it out for the FIFA World Cup, it won’t be the only fight for global supremacy on show. Also on the bill will be the contest of the sportswear brands.

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6 Promotions Pitfalls to Avoid

6 Promotions Pitfalls to Avoid

Brand marketers frequently come to the promotions table with lots of ideas based on brand-building. What they often are less familiar with are the things NOT to do, especially within the practice of promotion marketing. Here are a six common promotions pitfalls to avoid.

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1996: Airwalk Becomes Lollapalooza's 1st Brand Sponsor (Here's how it happened.)

1996: Airwalk Becomes Lollapalooza's 1st Brand Sponsor (Here's how it happened.)

When Airwalk signed on as the first ever brand sponsor of Lollapalooza, the partnership helped launch one of the fastest growing verticals in the music industry. But festivalgoers are fiercely protective of their experience, which makes authenticity more important than ever.

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The Art and Science of Event Measurement

The Art and Science of Event Measurement

The event industry is more focused on measurement than ever. And the quest to prove the all-mighty return on the investment requires three things: One, a strategic embrace of metrics as just that—a strategy. Two, a tactical focus on collecting, monitoring and activating information. And three, a philosophical commitment to get better. To get stronger. To be awesome.

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Pinnacle Cinnabon Vodka 24-Hour Brunch Bash

Pinnacle Cinnabon Vodka 24-Hour Brunch Bash

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History’s Mountain Men City Trek

History’s Mountain Men City Trek

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Family Guy Under The Stars

Family Guy Under The Stars

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Featured Content
VideoBooth @ Atlassian Summit
VideoBooth @ Atlassian Summit

VideoBooth just packed up in the San Jose Convention Centre after

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The Importance of Face to Face Training
The Importance of Face to Face Training

At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.

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