Intangible brands have to work even harder to dimensionalize themselves in the live event space, but it can definitely be done—and done well. Here are 5 tips for how to make that happen. Adapted from the Event Marketing Summit presentation by Esurance’s Chris Lee and GMR’s Dave Mullins.
Branded content veteran will oversee all content development and production across GMR's client portfolio, spanning from real-time content at live events to original programming for digital and broadcast distribution.
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