Expand International is the leading manufacturer of portable event displays.
The 2009 US Open was being held in Long Island, NY, so we selected a space in Manhattan for our Ashworth Pop-Up art gallery.
Tell us about your company and what it does. Sparks is a leading global marketing agency committed to delivering compelling creative marketing solutions that build brand and customer preference across all marketing channels exhibit, event, environment, retail and related programs. Our core competencies include the strategy, creative, production, management, marketing and measurement of tradeshow
1. Leasing Leasing a space can cost anywhere from $5,000 to $200,000, depending on location and length of stay. In general, because Pop-Ups turn landlords unused space into profitable inventory, brands report leasing space for 40 to 60 percent of the going rental rate. Keep in mind that this will not be the case during the
The Ashworth Gallery Pop-Up opened in NYC for 10 days during the US Open, including US Open interviews broadcast live from the venue, a retail component, as well as an evening VIP event. The goal was to raise brand awareness of the newly redesigned brand (TaylorMade-Adidas Golf acquired Ashworth in November 2008) through US Open
One day, its an empty space. The next, its a beehive of activity. Then, just a week or two, or a month or two later, its gone. Its called a Pop-Up Experience, and it is a growing form of alternative media. Pop-Ups are a way for brands to have a direct, immediate impact in locations
First impressions mean everything, and EBCs are no exception. The environment that you design for briefings is representative of the companyits message, its values and what it can do for its key clients. While it might seem like the perfect place to put your company on display, the design process of an EBC is the time
The true power of the Executive Briefing Center as a marketing and sales platform lies in the fact that it often brings together representation from multiple internal groups to provide the customer the most in-depth, informed presentation possible. Although the marketing team might be the department most involved with getting the EBC up and running, the
Succinctly and effectively communicating the depth and breadth of a $20+ billion company that offers 50,000 products, while educating and enlightening visitors to 3Ms people, business processes and technologies was no easy task, but 3Ms strategic team came up with the perfect solution. The World of 3M Innovation is a business-ba sed environment that takes guests down
At Exhibit Concepts, this has become somewhat of an unofficial motto around our offices. After 39 years in the trade show, commercial interior, and museum industry, we know all too well that every project and each client is unique. When it comes to unique, however, nothing is more so than the wooden crates we use to ship property across the world for our customers.
Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.