NASCAR events are a big deal for Ford whose research shows that out of 75 million fans of the sport, four million of them attend the races every year. The research also shows that 39 percent of them are new car intenders, meaning theyre people that are in the market for a new car. To
March Madness is all about college basketball and its fanatical fans, and this year was no exception at Houstons George R. Brown Convention Center, home of the 2011 NCAA Bracket Town fan experience. Thousands of attendees of the Final Four tournament poured into the official fan zone early this spring to play with new gadgets,
Proprietary events are becoming big business, which means if youve been running an event for a while, its probably time to think about kicking it up a notch. Here are some ways to take your event to help the next level. 1. Add a Digital Element Proprietary events are the beginning of a conversation, not the end
It is considered one of the years most successful proprietary events and one of the event industrys most impressive reinventions. What was once SAPs Sapphire was reinvented as SAPPHIRE NOW, a redesigned, reengineered and rewired digital + live proprietary event. The reimagined SAPPHIRE NOW Orlando event draws a C-level and top-tier executive crowd interested in being
MOIRA FORBES: Lets begin. How do we make sure that were doing the day-to-day but giving ourselves time for vision? As a leader, I would say thats my main priority: How do I focus on trying to be tactical, but also what are the most important things that are going to move the needle, and
Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling out, evolving, tweaking and expanding, are generating some of the event industrys fastest and most impressive ROI numbers. With good reason.
Cool info and a case study on SAP’s Sapphire NOW!
Ten tips for achieving the best results from your incentive program.
Colleges are utilizing mobile food trucks to enhance the educational experience, and leave a lasting impression. Experiential food trucks add a layer of excitement to the college culinary arts program for Northwest Arkansas Community College‘s Brightwater Center for the Study of Food. NWACC partnered with APEX Specialty Vehicles to design, engineer, and fabricate a custom food truck that embarks on an inventive concept.