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Opening Doors: On-Site Tips for What Works & Why

Opening Doors: On-Site Tips for What Works & Why

A successful EBC attendee experience requires a variety of elements coming together to create an experience that impresses the customer and moves the dial on business. Three points to keep in mind when you’re building the strategy for successful EBC visitor interactions: Framework. Although every presentation at the EBC should be created specifically for the visitor,

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Seven Keys to Creating Best-in-Class EBCs

Seven Keys to Creating Best-in-Class EBCs

In addition to being a significant investment that requires a great deal of internal support, both the initial design and execution of the EBC and the ongoing support of the center can require a greater allocation of time and money than many other marketing initiatives. Here are seven key things to keep in mind when

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EBCs: Marketers Leverage Executive Briefing Centers to Engage Customers and Prospects in More Intimate Environments

EBCs: Marketers Leverage Executive Briefing Centers to Engage Customers and Prospects in More Intimate Environments

EBCs have been leveraged for years, but never by so many companies and never at this level: The latest crop are high-tech, engagement-based environments that literally stamp an indelible brand on visitors and immerse guests in the total corporate experience. “The EBC is the bull’s- eye of the brand experience,” says Jane Hawley, senior vp

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INSIDE FANFEST: Super Bowl

INSIDE FANFEST: Super Bowl

Maxim magazine can sure throw a party. During the Super Bowl it celebrated the game Texas-style with The Maxim Party State Fair powered by Motorola Xoom on Feb. 5 at Centennial Hall at Fair Park (home of the annual Texas State Fair). The party was peppered with fair-themed activations on the midway sponsored by participating

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INSIDE FANFEST: Daytona 500

INSIDE FANFEST: Daytona 500

NASCAR events are a big deal for Ford whose research shows that out of 75 million fans of the sport, four million of them attend the races every year. The research also shows that 39 percent of them are new “car intenders,” meaning they’re people that are in the market for a new car. To

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INSIDE FANFEST: NCAA Final Four Bracket Town

INSIDE FANFEST: NCAA Final Four Bracket Town

March Madness is all about college basketball and its fanatical fans, and this year was no exception at Houston’s George R. Brown Convention Center, home of the 2011 NCAA Bracket Town fan experience. Thousands of attendees of the Final Four tournament poured into the official fan zone early this spring to play with new gadgets,

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6 Tips to Get You Thinking about Upgrading Your Proprietary Events in 2013... and Beyond

6 Tips to Get You Thinking about Upgrading Your Proprietary Events in 2013... and Beyond

Proprietary events are becoming big business, which means if you’ve been running an event for a while, it’s probably time to think about kicking it up a notch. Here are some ways to take your event to help the next level. 1. Add a Digital Element Proprietary events are the beginning of a conversation, not the end

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SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

It is considered one of the year’s most successful proprietary events and one of the event industry’s most impressive reinventions. What was once SAP’s Sapphire was reinvented as SAPPHIRE NOW, a redesigned, reengineered and rewired digital + live proprietary event. The reimagined SAPPHIRE NOW Orlando event draws a C-level and top-tier executive crowd interested in being

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Women In Events: A Course In Confidence

Women In Events: A Course In Confidence

MOIRA FORBES: Let’s begin. How do we make sure that we’re doing the day-to-day but giving ourselves time for vision? As a leader, I would say that’s my main priority: How do I focus on trying to be tactical, but also what are the most important things that are going to move the needle, and

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Proprietary Events Heat Up: Spending on proprietary events on the rise

Proprietary Events Heat Up: Spending on proprietary events on the rise

Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling out, evolving, tweaking and expanding, are generating some of the event industry’s fastest and most impressive ROI numbers. With good reason.

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Featured Content
Tips for Ramping Up Your Events for Spring
Tips for Ramping Up Your Events for Spring

Spring has sprung, so it’s the perfect time to set a game plan for your experiential, sampling, and promotional event success when the the hustle and bustle of spring and summer begin. Let’s explore Tips for Ramping Up Your Events for Spring in this article. Although we cannot speak on behalf of all food truck builders, APEX Specialty Vehicles fabricates only a limited number of custom food trucks and trailers each year, so our production facility is booking up quickly. If you’re ready to get a quote and get started – complete the quoter tool here.

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#AWEurope 2017 Top Takeaways
#AWEurope 2017 Top Takeaways

Check out our top takeaways from Advertising Week Europe with full interviews covering everything from old school data collection to streaming intelligence!

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Credit Suisse - International Technology Conference
Credit Suisse - International Technology Conference

Broadstreet has a far-reaching relationship with CSFB dating back to 1998, when DMG’s Technology Group moved to Credit Suisse and we produced the company’s first-ever U.S. Technology Conference.

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