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World Cup 2018 Brings Russian Dreams to Life

World Cup 2018 Brings Russian Dreams to Life

In the past couple years, Russia has become one of the main headlines in world sport: 2013 IAAF World Athletics Championships, 2014 Olympics, 2018 FIFA World Cup. GMR's Agency Lead in Russia, Alyona Krugovaya, looks at the upcoming WC through the eyes of a typical Russian citizen.

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Image 4 exhibits at Architecture Boston, presents on brand alignment in the built environment

Image 4 exhibits at Architecture Boston, presents on brand alignment in the built environment

Branded Environments firm Image 4 will exhibit at Architecture Boston Expo on November 19-21. http://www.abexpo.com/pages/exhibitor_detail/1389 ”abx is the East Coast’s leading architectural and building conference, and it’s the perfect venue to introduce our environmentally sustainable graphic and fabricating product portfolio” says Image 4’s CEO Jeff Baker. ”In the age of brand transparency, sustainability cannot be ’faked’.

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From Reach to ROI: The Evolution of Marketing Measurement

From Reach to ROI: The Evolution of Marketing Measurement

The new engagement marketers believe that it’s not just the quantity of people you talk to that matters, it’s important to understand the quality of the interaction.

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Do Luxury Brands need Pop-up shops?

Do Luxury Brands need Pop-up shops?

Ultimately, the retail landscape continues to evolve, and brands and retailers regardless of prestige must change with it, creating omnichannel strategies at the bricks-and-mortar level. HERMÈS is not the first luxury brand to successfully pop-up and it will not be the last.

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How to Pick The Ultimate Pop-Up Location

How to Pick The Ultimate Pop-Up Location

Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location. To help you master the details—from demographics to lease agreements and everything in between—the pop-up experts at Image 4 offer a

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Modular Fabrication + Agency Assets = lower-cost, rapid launch popups

Modular Fabrication + Agency Assets = lower-cost, rapid launch popups

Successful popups require a blend of speed, aesthetic, and quality. Modular fabrication takes care of a lot of challenges, and the ReForm system is top of the list. Read more about why Image 4 chooses this system, how it enhances speed, and saves dollars for a popup launch.

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Agencies and Brands Connect to Develop New Revenue Streams At Events

Agencies and Brands Connect to Develop New Revenue Streams At Events

Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than ”eyeballs”, ”likes”, and ”hits”. Brands are asking the tough question ”How much money did that make for our company?”. For twenty years, Image 4 has worked with brands to develop retail spaces

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Image 4 Completes Branded Environment for United Rentals Corp. Headquarters in Stamford, CT

Image 4 Completes Branded Environment for United Rentals Corp. Headquarters in Stamford, CT

Corporate Brand Environments are an important part of brand communication. More and more, companies large and small recognize that all their constituents have an opportunity to experience the brand as a physical environment when visiting or working in the corporate offices. United Rentals, he largest equipment leasing company in North America, recently contracted Image 4 to install a beautiful brand environment.

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Transactional Popups Go Tech

Transactional Popups Go Tech

Latest trends in engaging consumers in the event+retail space to drive on-site sales and extend the post-event conversation.

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Pop-Up Store Scouting

Pop-Up Store Scouting

There’s a real art and science to not only finding the right location, but then working with realtors and landlords to put a short-term deal together.

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Featured Content
Packing It In: Why Crates Can Make or Break Your Trade Show
Packing It In: Why Crates Can Make or Break Your Trade Show

At Exhibit Concepts, this has become somewhat of an unofficial motto around our offices. After 39 years in the trade show, commercial interior, and museum industry, we know all too well that every project and each client is unique. When it comes to unique, however, nothing is more so than the wooden crates we use to ship property across the world for our customers.

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Design Shifts in the Experience Economy
Design Shifts in the Experience Economy

Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.

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