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The Post-Sochi View from Russia

The Post-Sochi View from Russia

Within Russia, the 2014 Olympic Games really changed public sentiment toward the 2018 World Cup. Recent polling has show that the majority of the population now believes that hosting the World Cup will be a positive experience—one that will improve society and instill national pride.

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5 Activation Tips for Intangible Brands

5 Activation Tips for Intangible Brands

Intangible brands have to work even harder to dimensionalize themselves in the live event space, but it can definitely be done—and done well. Here are 5 tips for how to make that happen. Adapted from the Event Marketing Summit presentation by Esurance’s Chris Lee and GMR’s Dave Mullins.

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Jack Morton Acquires Genuine Interactive

Jack Morton Acquires Genuine Interactive

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GMR Expands Branded Content Team

GMR Expands Branded Content Team

Branded content veteran will oversee all content development and production across GMR's client portfolio, spanning from real-time content at live events to original programming for digital and broadcast distribution.

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Sponsor vs Sponsor vs Sponsor

Sponsor vs Sponsor vs Sponsor

When the world’s best footballing nations meet in Brazil to battle it out for the FIFA World Cup, it won’t be the only fight for global supremacy on show. Also on the bill will be the contest of the sportswear brands.

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6 Promotions Pitfalls to Avoid

6 Promotions Pitfalls to Avoid

Brand marketers frequently come to the promotions table with lots of ideas based on brand-building. What they often are less familiar with are the things NOT to do, especially within the practice of promotion marketing. Here are a six common promotions pitfalls to avoid.

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1996: Airwalk Becomes Lollapalooza's 1st Brand Sponsor (Here's how it happened.)

1996: Airwalk Becomes Lollapalooza's 1st Brand Sponsor (Here's how it happened.)

When Airwalk signed on as the first ever brand sponsor of Lollapalooza, the partnership helped launch one of the fastest growing verticals in the music industry. But festivalgoers are fiercely protective of their experience, which makes authenticity more important than ever.

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The Art and Science of Event Measurement

The Art and Science of Event Measurement

The event industry is more focused on measurement than ever. And the quest to prove the all-mighty return on the investment requires three things: One, a strategic embrace of metrics as just that—a strategy. Two, a tactical focus on collecting, monitoring and activating information. And three, a philosophical commitment to get better. To get stronger. To be awesome.

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Pinnacle Cinnabon Vodka 24-Hour Brunch Bash

Pinnacle Cinnabon Vodka 24-Hour Brunch Bash

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History’s Mountain Men City Trek

History’s Mountain Men City Trek

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Featured Content
How to Budget for International Trade Shows
How to Budget for International Trade Shows

So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.

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MIG’s Provocative and Dazzling Technologies at DSA Annual Meeting 2017
MIG’s Provocative and Dazzling Technologies at DSA Annual Meeting 2017

Multi Image Group (MIG) showcases event production expertise, creative content, and innovative technology at the Hyatt Regency in Orlando, Florida on June 4-6 for the Direct Selling Association Annual Meeting. MIG is on a mission — to inspire thought, design, technology, and architecture to make brand stories and engagements come alive.

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MIG & AVRD Solutions Dazzle Audiences at ExhibitorLIVE2017
MIG & AVRD Solutions Dazzle Audiences at ExhibitorLIVE2017

ExhibitorLIVE 2017, EXHIBITOR MAGAZINE’S 29th Annual Professional Development Conference for trade show and corporate event marketers, took place at the Mandalay Bay Convention Center. The industry’s highest-rated training conference featured seven learning tracks, and 169 educational sessions focused on all aspects of trade show, exhibit, and event marketing and management.

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MIG’s Imagination Lab: Next Stop Chicago
MIG’s Imagination Lab: Next Stop Chicago

Always at the forefront, event production company Multi Image Group (MIG) is set to share the latest innovations and developments reinventing how attendees experience events. Over 200 event professionals from companies expanding across multiple industries have been exclusively invited to attend the July 26-27 event, which is taking over one of Chicago’s premiere venues, Loft on Lake.

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