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Design Shifts in the Experience Economy

Design Shifts in the Experience Economy

Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.

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2017 Experiential Marketing Summit Roundup

2017 Experiential Marketing Summit Roundup

May 3rd-5th was the annual EM Summit produced by Event Marketer.  Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a year’s worth of insights and ideas in a just a few short days. Hype joined more than 2,000 marketers from around the world as emerging trends were predicted and dissected, best practices were explained and some of the biggest case studies were shared. Continue reading for some of our favorite take-a-ways from the conference.

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The Four Big Themes at Event Marketer's 2017 Experiential Marketing Summit

The Four Big Themes at Event Marketer's 2017 Experiential Marketing Summit

Experiential marketing is going backward and forward at the same time.

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Why Creativity Matters: The HIWIN Story

Why Creativity Matters: The HIWIN Story

We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.

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How a Donation Led to the Ultimate Moonwalk

How a Donation Led to the Ultimate Moonwalk

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk into their classroom.

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[Video] See the Potential of Proven Incentive Travel Strategy

[Video] See the Potential of Proven Incentive Travel Strategy

See how your incentive travel strategy could be (and should be) driving results like sales and ROI.

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Top Takeaways From the 2017 Event Marketer Experiential Marketing Summit

Top Takeaways From the 2017 Event Marketer Experiential Marketing Summit

The Experiential Marketing Summit might be a wrap, but, along with conference swag, we packed away a suitcase’s worth of takeaways for event marketers of all kinds. If you missed out—don’t worry! We took notes. Here are seven useful lessons we took away from the Event Marketer Experiential Marketing Summit.

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Global Pharmaceutical Company - Training Programme

Global Pharmaceutical Company - Training Programme

The Training organization of this Global Pharmaceutical Company wanted to deliver a standardized set of learning material for Learning & Performance Improvement leaders around the world. They also wanted to make sure these materials were fun, easy-to-use, and environmentally friendly.  Broadstreet branded a handmade and sustainable “e-learning project box” that contained materials that were structured into color-coded steps to correlate with the project flow and implementation process.

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We Helped Pack 1 Million Meals! (AARP Foundation | HMS)

We Helped Pack 1 Million Meals! (AARP Foundation | HMS)

|  AARP Foundation Experiential Marketing. Event-Production. Trade Show Exhibits. Signature

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Gorillaz Humanz Fully Integrated Experiential Campaign

Gorillaz Humanz Fully Integrated Experiential Campaign

Find our why we're obsessed with Gorillaz fully integrated experiential marketing campaign including chalk stencils, pop ups, and more

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Featured Content
How to Budget for International Trade Shows
How to Budget for International Trade Shows

So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.

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MIG’s Provocative and Dazzling Technologies at DSA Annual Meeting 2017
MIG’s Provocative and Dazzling Technologies at DSA Annual Meeting 2017

Multi Image Group (MIG) showcases event production expertise, creative content, and innovative technology at the Hyatt Regency in Orlando, Florida on June 4-6 for the Direct Selling Association Annual Meeting. MIG is on a mission — to inspire thought, design, technology, and architecture to make brand stories and engagements come alive.

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MIG & AVRD Solutions Dazzle Audiences at ExhibitorLIVE2017
MIG & AVRD Solutions Dazzle Audiences at ExhibitorLIVE2017

ExhibitorLIVE 2017, EXHIBITOR MAGAZINE’S 29th Annual Professional Development Conference for trade show and corporate event marketers, took place at the Mandalay Bay Convention Center. The industry’s highest-rated training conference featured seven learning tracks, and 169 educational sessions focused on all aspects of trade show, exhibit, and event marketing and management.

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MIG’s Imagination Lab: Next Stop Chicago
MIG’s Imagination Lab: Next Stop Chicago

Always at the forefront, event production company Multi Image Group (MIG) is set to share the latest innovations and developments reinventing how attendees experience events. Over 200 event professionals from companies expanding across multiple industries have been exclusively invited to attend the July 26-27 event, which is taking over one of Chicago’s premiere venues, Loft on Lake.

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