Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?
It’s more than creating a single sale; it’s creating a connection between customer and brand, a positive association that has the potential to stay with someone even longer than the memory of a billboard ad, a radio spot or a television commercial.
As influencer programs have become more, well, influential, the discipline has been adopted in ways many of us didn’t foresee just a few years ago. Here are three things you should be thinking about.
Announcing the launch of Campus Causes. When student groups and their friends/family shop popular brands through their Campus Causes campaigns, a portion of every purchase goes back to their designated cause.
Learn how Moderne spread the word about Amazon Daily Dish with street teams in Seattle
Productions Plus takes training seriously. Here are Productions Plus’s top 5 training tips for a successful demonstration program.
What do a mascot, mad scientists, 169 classes, virtual reality, four magicians, video testimonials, skateboards, exams, balloons, Vegas, and aching feet have in common? Well, if you throw in some of the most innovative and creative trade show booths imaginable, you’ve got ExhibitorLIVE: the Annual Professional Development Conference for Trade Show and Corporate Event Marketers.
I recently attended a marketing conference and there were many great session topics, but one, in particular, caught my eye. The session write-up described a dialog between a Millennial and a Boomer, suggesting that their differences made it challenging for these two generations to connect with one another. As a Baby Boomer myself, and parent to two Millennials (and one Gen Z), I often think there isn’t a generational gap between me and my children, but rather a cosmic divide of two completely different species.
If there is one constant in the trade show industry, it is this: there is always some new development or trend emerging. As the new year is well underway, I’m excited for another great year of innovation in the trade show industry. Here are five (5) trends that I think are here to stay. As you work your events and walk show floors, keep an eye out for these.
If you’re looking to create an event website that converts people from passers-by to participants and builds excitement well before the doors ever open, follow these eight effective event website design best practices.
At Exhibit Concepts, this has become somewhat of an unofficial motto around our offices. After 39 years in the trade show, commercial interior, and museum industry, we know all too well that every project and each client is unique. When it comes to unique, however, nothing is more so than the wooden crates we use to ship property across the world for our customers.
Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.