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Retrospective: How Brick and Mortar Retailers Laid the Foundation for Experiential

Retrospective: How Brick and Mortar Retailers Laid the Foundation for Experiential

As brands looked to their storefronts to compete with online retailers in the 90s and early 2000s, they created more inspirational and impactful shopping experiences that helped shoppers identify with their products. Marketers noticed, and took the concept to the streets.

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Opus adds accomplished events leader to head Strategy team

Opus adds accomplished events leader to head Strategy team

Beaverton, OR – May 1, 2017 – Opus Agency has added

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Why Face-to-Face Marketing Needs Buyer Personas

Why Face-to-Face Marketing Needs Buyer Personas

The concept of buyer personas has only been defined since 2002.  The practice of building a model representation of a typical buyer, defining their goals, understanding what drives their behavior, and how, when and why they buy is an incredibly valuable tool for marketers, especially in the digital age. We create content based on an informed understanding of who our buyer is and where she is on her buying journey.

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MarCom Awards

MarCom Awards

With awards season in full swing, Broadstreet is proud to announce three MarCom Awards wins!

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BMW Aftersales Conference

BMW Aftersales Conference

In the midst of a free-falling economy and unprecedented challenges in the automotive industry, BMW tasked Broadstreet to execute the most important annual conference for its Parts and Service Managers in a generation.

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Want a Winning Trade Show Strategy? Try Start, Stop, Continue

Want a Winning Trade Show Strategy? Try Start, Stop, Continue

You just wrapped a successful trade show event. You are back in your office.  All your leads have been distributed to the sales team. You are reconciling final invoices against your budget. But before you’ve had a chance to gather feedback from your sales partners about any opportunities generated from the leads, you are called into a planning session for the next event on your marketing calendar. 

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VIDEO: How a Customer Experience Center Comes to Life

VIDEO: How a Customer Experience Center Comes to Life

Vertiv, located in Columbus, Ohio, approached Exhibit Concepts with a specific need: they wanted to transform an existing 1,975 square foot space into a Customer Experience Center. The Center needed to showcase the company’s breadth and depth of technology offerings that protect mainframes with precision cooling systems.

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Packing It In: Why Crates Can Make or Break Your Trade Show

Packing It In: Why Crates Can Make or Break Your Trade Show

At Exhibit Concepts, this has become somewhat of an unofficial motto around our offices. After 39 years in the trade show, commercial interior, and museum industry, we know all too well that every project and each client is unique. When it comes to unique, however, nothing is more so than the wooden crates we use to ship property across the world for our customers.

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[Video] The Impact Map™: Creating Impactful Experiences Through Emotional Journeys

[Video] The Impact Map™: Creating Impactful Experiences Through Emotional Journeys

The Impact Map is the scientific foundation for the attendee Emotional Journey.

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Key Steps to Acquiring the Right Audience for Your Event

Key Steps to Acquiring the Right Audience for Your Event

So you're planning an event to help market your brand; great choice! One of the first big questions facing any event marketer is: how do I feel these seats with people? And even more importantly, how do I make sure they're the right people? In this e-book, we'll give you the tools to bolster the size and guarantee the quality of your audience with a straightforward, three-pronged approach.

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Featured Content
How to Budget for International Trade Shows
How to Budget for International Trade Shows

So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.

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MIG’s Provocative and Dazzling Technologies at DSA Annual Meeting 2017
MIG’s Provocative and Dazzling Technologies at DSA Annual Meeting 2017

Multi Image Group (MIG) showcases event production expertise, creative content, and innovative technology at the Hyatt Regency in Orlando, Florida on June 4-6 for the Direct Selling Association Annual Meeting. MIG is on a mission — to inspire thought, design, technology, and architecture to make brand stories and engagements come alive.

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MIG & AVRD Solutions Dazzle Audiences at ExhibitorLIVE2017
MIG & AVRD Solutions Dazzle Audiences at ExhibitorLIVE2017

ExhibitorLIVE 2017, EXHIBITOR MAGAZINE’S 29th Annual Professional Development Conference for trade show and corporate event marketers, took place at the Mandalay Bay Convention Center. The industry’s highest-rated training conference featured seven learning tracks, and 169 educational sessions focused on all aspects of trade show, exhibit, and event marketing and management.

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MIG’s Imagination Lab: Next Stop Chicago
MIG’s Imagination Lab: Next Stop Chicago

Always at the forefront, event production company Multi Image Group (MIG) is set to share the latest innovations and developments reinventing how attendees experience events. Over 200 event professionals from companies expanding across multiple industries have been exclusively invited to attend the July 26-27 event, which is taking over one of Chicago’s premiere venues, Loft on Lake.

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