When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.
So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.
Multi Image Group (MIG) showcases event production expertise, creative content, and innovative technology at the Hyatt Regency in Orlando, Florida on June 4-6 for the Direct Selling Association Annual Meeting. MIG is on a mission — to inspire thought, design, technology, and architecture to make brand stories and engagements come alive.
Always at the forefront, event production company Multi Image Group (MIG) is set to share the latest innovations and developments reinventing how attendees experience events. Over 200 event professionals from companies expanding across multiple industries have been exclusively invited to attend the July 26-27 event, which is taking over one of Chicago’s premiere venues, Loft on Lake.
ExhibitorLIVE 2017, EXHIBITOR MAGAZINE’S 29th Annual Professional Development Conference for trade show and corporate event marketers, took place at the Mandalay Bay Convention Center. The industry’s highest-rated training conference featured seven learning tracks, and 169 educational sessions focused on all aspects of trade show, exhibit, and event marketing and management.
If your people are looking for the best in experiential adventure travel, here are eight of the hottest adventure travel ideas sure to wow even your most ambitious participant.
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You’ve made the decision to attend a trade show and you’ve allocated a lot of your marketing budget to the event. So, what steps can you take to make this a successful investment? There are many variables and complexities involved in exhibiting so preparation is a crucial component of the overall process.
One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.
As the cost per customer acquisition is constantly increasing, this article is aimed at exploring some Tips for Building Custom Marketing Trailers, as an option to reach a larger targeted audience at a much lower cost. From brand awareness and product launch to educational and demonstration purposes, custom marketing trailers can be utilized to cover a large array of objectives.
When you work in events, chances are you’ll spend some days on the road traveling to cities both new and old. And although you may be away from your desk, your projects and programs don’t take a hiatus while you’re changing flights and booking Ubers.
Our mission is to create exceptional experiences every day for our
Introducing the 2017 Event Marketer It List For the past 15 years,
Expo East in Baltimore, MD is right around the corner and it’s a lot of work! We know because we have been staffing it for years. Most companies need an extra hand at their booth. So how do you find the right booth talent to represent your brand?