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How to Clean Your Event Marketing Data
How to Clean Your Event Marketing Data

The only thing worse than no data at all is “unclean” data. Ensuring the integrity of our event marketing data is one of the most important things we do.

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Applying Return-On-Activity Value to Experiential Measurement
Applying Return-On-Activity Value to Experiential Measurement

We provided our client with an easy tool to measure the value of the time that their brand ambassadors put into their work.

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Elements to Keep Your Event On Trend
Elements to Keep Your Event On Trend

Looking to make your event stand out from competitors? Employing these five trends shared by EventMB will turn attending your event from a maybe to a must. Get event staff, exhibitors, and attendees streaming live from sessions, breakouts and the exhibition floor.

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The Key to Collecting Consistent Field Staff Data
The Key to Collecting Consistent Field Staff Data

We see a lot of different techniques used to collect field

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How to Foster Event App Adoption
How to Foster Event App Adoption

The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to a must for attendees? The answer is value.

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Taking A Comprehensive Approach to Measurement
Taking A Comprehensive Approach to Measurement

One of our primary goals is to make the metrics for

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How Beacons Power Personalized Events
How Beacons Power Personalized Events

Whether attending a big trade show or a small conference, no two attendees have the same experience. What tool enables event managers to not only engage participants, but tailor the event to each individuals’ needs?

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Psychographics: Understanding Your Consumers on a Whole New Level
Psychographics: Understanding Your Consumers on a Whole New Level

Psychographics is the classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

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Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)
Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)

A status report is a useful tool because it will keep your experiential marketing campaign on track, keep everyone engaged, and on top of things.

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ABA Gets Personal to Deliver the Best Event Experience
ABA Gets Personal to Deliver the Best Event Experience

How does a trade association that represents over 90% of the professional beauty supply industry in respect to hair and nails connect with participants across Canada? They personalized the experience with Nomadic Uno.     

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