Colleges are utilizing mobile food trucks to enhance the educational experience, and leave a lasting impression. Experiential food trucks add a layer of excitement to the college culinary arts program for Northwest Arkansas Community College‘s Brightwater Center for the Study of Food. NWACC partnered with APEX Specialty Vehicles to design, engineer, and fabricate a custom food truck that embarks on an inventive concept.
Spring has sprung, so it’s the perfect time to set a game plan for your experiential, sampling, and promotional event success when the the hustle and bustle of spring and summer begin. Let’s explore Tips for Ramping Up Your Events for Spring in this article. Although we cannot speak on behalf of all food truck builders, APEX Specialty Vehicles fabricates only a limited number of custom food trucks and trailers each year, so our production facility is booking up quickly. If you’re ready to get a quote and get started – complete the quoter tool here.
When you are ready to begin exploring potential food or sampling truck builders, it’s important to have a plan in place to gather the most helpful information, which is why this post of Questions You Need to Ask Your Food Truck Builder will be helpful for you. Many factors come into play when investing in such a large business decision, and you need to feel comfortable with your builder, as you’ll be working closely together for the next several months, and beyond. Let’s check out Questions You Need to Ask Your Food Truck Builder.
What makes APEX different than other builders? Why is our design process more elaborate and detailed? Why are APEX food trucks generating the highest ROI? Let’s dig into APEX’s 7 Steps for designing a food truck of your dreams, and eventually building an unmatched bad ass food truck!
Specialty trucks and trailers can be built for a variety of uses – from food service to mobile retail and experiential. APEX recently had the opportunity to partner with FPR for the customization of a custom truck that doubles as a food truck and a mobile broadcast studio. Let’s check out some insight into how FPR launches Multipurpose Food Truck!
If you simply search “marketing trailers” within Google, you’ll come up with over 350,000 results. Within the results, you can see anything from a DIY trailer to a custom-built trailer, significantly ranging in quality and price. So, what are the key differences in custom-built experiential trailers and how can the pricing be so wide spread? Continue to read this post from the viewpoint of APEX, a leading custom builder of high-quality marketing and promotional trailers. We’ll review 5 Key Differences in Custom-Built Experiential and B2B Trailers to demonstrate why APEX trailers are an investment that offers peace of mind that your trailer will be on the road meeting the goals and will have minimal downtime. Let’s take a look!
When deciding on what type of platform is best for your needs, allow the APEX team to help understand the differences in marketing trucks and trailers. Both trailers and trucks have advantages and disadvantages specific to each buyer. A large aspect of the truck is having an all-in-one mobile marketing truck that is easily movable and contained within the vehicle. The advantages of a trailer can be seen in that same statement, as being able to use a variety of vehicles to tow a trailer and bring it to many other venues.
The rate of success within a restaurants’ first year is around 35-40%. The investment of a brick and mortar is a high-risk venture that fails due to several factors, including food industry inexperience, lack of investment capital, location/real estate, poor staffing, mismanagement, and pricing structure. Food trucks have a greater success rate, as the initial investment is much lower than a brick and mortar, and starting small can allow you to control your brand and image, while gaining and retaining customers. APEX Specialty Vehicles reports an average success rate of our custom food trucks to be around 96-98% success in the first year.
2017 is right around the corner, which means personal and professional goal-setting is in full swing. What steps have you taken to prepare for success in the new year with regards to your mobile marketing, mobile food, sampling or specialty vehicles? Are you launching a new product? Taste testing new options? Marketing differently? Expanding your reach? This post should provide some tips on ensuring food and sampling truck success in 2017 for the ambitious and relentless marketers!
What leaves that lasting impression when visitors engage in your mobile marketing vehicle? The ability to incorporate levels of engagement, from vehicle graphics and brand ambassadors to data collection tools to virtual reality integrations.