Featured Content
10 STEPS TO PREPARE FOR A SUCCESSFUL TRADE SHOW
10 STEPS TO PREPARE FOR A SUCCESSFUL TRADE SHOW

You’ve made the decision to attend a trade show and you’ve

Read more

ProExhibits Launches ProGlobalEvents to Focus on Extraordinary Corporate Events
ProExhibits Launches ProGlobalEvents to Focus on Extraordinary Corporate Events

Fremont, CA – May 24, 2017 – ProExhibits, an award-winning design

Read more

Expanding ProGlobalEvents Adds Charlene Soelter as Director of Client Strategy
Expanding ProGlobalEvents Adds Charlene Soelter as Director of Client Strategy

Fremont, CA – ProGlobalEvents is pleased to announce that industry veteran,

Read more

Trade Show Tips: How to Choose the Best Exhibit Space
Trade Show Tips: How to Choose the Best Exhibit Space

You’ve decided that investing in face-to-face marketing will achieve your brand

Read more

Exhibitions Mean Business for Face-to-Face Marketing
Exhibitions Mean Business for Face-to-Face Marketing

Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day.  The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year.  While there are no exhibits, it is the epitome of the time-limited face-to-face marketing influence that is central to our industry.

Read more

Approach for Trade Shows: 5 Key Steps
Approach for Trade Shows: 5 Key Steps

When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.

Read more

How to Budget for International Trade Shows
How to Budget for International Trade Shows

So, you want to take your domestic trade show to an international audience. Or perhaps you’re already participating in international trade shows but you want to expand your program to additional cities. Regardless of the stage of your particular program, there is great value in understanding how trade shows operate internationally because it can be very different than in the United States.

Read more

10 Crucial Steps to Prepare for a Successful Trade Show - Part One
10 Crucial Steps to Prepare for a Successful Trade Show - Part One

You’ve made the decision to attend a trade show and you’ve allocated a lot of your marketing budget to the event. So, what steps can you take to make this a successful investment?  There are many variables and complexities involved in exhibiting so preparation is a crucial component of the overall process.

Read more

The Vertiv Trade Show Progam: an End-to-End Solution
The Vertiv Trade Show Progam: an End-to-End Solution

When the new Vertiv brand was unveiled to customers, it was

Read more

Face-to-Face & End-to-End Marketing
Face-to-Face & End-to-End Marketing

The old saying is true: You only get one chance to make a first impression.  These days, we also know from experience that good branding is important and goes far beyond an eye-catching logo. While branding is definitely about the visual identity of your company it also encompasses your verbal identity: how you talk and write about the company is crucial. For your reader (AKA current/future clients), this communicates your brand personality and what your company values are likely to be, should they choose to hire you. It’s crucial to consider the physical spaces your target audience is likely to encounter your brand, in the same way we think about logos, fonts, tone, and voice.

Read more

On Twitter
On Facebook