It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?
So, how important is partnership in a face-to-face marketing program?
Investing in yourself and your team is always a wise decision in my book. As I reflect on the last year and look to the year ahead, growth has been a consistent thread throughout. I’ve outlined some of the high points of last year and our direction moving into the New Year.
When Mick Jagger proclaimed that time was on his side, I can’t help but wonder if he was actually talking about timelines. They are a great way to use time to your advantage. At Exhibit Concepts, we believe that creating an inclusive, realistic timeline is critical to a successful project, particularly when it comes to optimizing productivity. Better yet, it makes putting time on your side a real possibility.
We believe a rental shouldn’t look like a rental- it should embody a company’s message. When Adwerx, a digital marketing agency for real estate professionals (referred to us by Take Success), approached ECI about their tradeshow booth design, they had a specific vision.
It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service? Why are some projects green-lighted and others that seemed a “sure thing” canceled altogether? This question was recently posed at the EDPA ACCESS 2016 annual conference. The good news: it is possible to demystify this issue with a better understanding of how companies operate and decision-making models.
If there is one constant in the trade show industry, it is this: there is always some new development or trend emerging. As the new year is well underway, I’m excited for another great year of innovation in the trade show industry. Here are five (5) trends that I think are here to stay. As you work your events and walk show floors, keep an eye out for these.
Checklist for Exhibitors: Measurement 101
Big data is a valuable feedback tool for experience designers
Because Millennials would rather spend money on experiences than on material purchases, they bring a lot of potential for driving attendance and profitability at live events. Learn how to plan your next event that draws in the Millennial audience.