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How to Understand What Goes on in the Boardroom
How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?

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Experience the Value of Partnership
Experience the Value of Partnership

So, how important is partnership in a face-to-face marketing program?

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Making Change that Matters
Making Change that Matters

Investing in yourself and your team is always a wise decision in my book. As I reflect on the last year and look to the year ahead, growth has been a consistent thread throughout. I’ve outlined some of the high points of last year and our direction moving into the New Year. 

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4 Reasons Your Trade Show Program Needs a Timeline
4 Reasons Your Trade Show Program Needs a Timeline

When Mick Jagger proclaimed that time was on his side, I can’t help but wonder if he was actually talking about timelines. They are a great way to use time to your advantage. At Exhibit Concepts, we believe that creating an inclusive, realistic timeline is critical to a successful project, particularly when it comes to optimizing productivity. Better yet, it makes putting time on your side a real possibility.  

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An Illuminating Rental Exhibit Solution
An Illuminating Rental Exhibit Solution

We believe a rental shouldn’t look like a rental- it should embody a company’s message. When Adwerx, a digital marketing agency for real estate professionals (referred to us by Take Success), approached ECI about their tradeshow booth design, they had a specific vision.

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2 Crucial Considerations: How to Understand What Goes on in the Boardroom
2 Crucial Considerations: How to Understand What Goes on in the Boardroom

It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service? Why are some projects green-lighted and others that seemed a “sure thing” canceled altogether? This question was recently posed at the EDPA ACCESS 2016 annual conference. The good news: it is possible to demystify this issue with a better understanding of how companies operate and decision-making models.

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Top 5 Trade Show Trends for 2017
Top 5 Trade Show Trends for 2017

If there is one constant in the trade show industry, it is this: there is always some new development or trend emerging. As the new year is well underway, I’m excited for another great year of innovation in the trade show industry. Here are five (5) trends that I think are here to stay. As you work your events and walk show floors, keep an eye out for these.

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Seven Steps to Get Started With Measuring Your Trade Show Booth
Seven Steps to Get Started With Measuring Your Trade Show Booth

Checklist for Exhibitors: Measurement 101

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How Tech and Big Data Influence Experience Design
How Tech and Big Data Influence Experience Design

Big data is a valuable feedback tool for experience designers

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How to Attract Millennials To Your Next Event
How to Attract Millennials To Your Next Event

Because Millennials would rather spend money on experiences than on material purchases, they bring a lot of potential for driving attendance and profitability at live events. Learn how to plan your next event that draws in the Millennial audience.

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