Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?
When expanding your trade show presence to an international stage, it’s important to understand the nuances of culture in each region of the world. Cultural understanding leads to better business practices and will be the difference between failure and success. It’s just that important.
If there is one constant in the trade show industry, it is this: there is always some new development or trend emerging. As the new year is well underway, I’m excited for another great year of innovation in the trade show industry. Here are five (5) trends that I think are here to stay. As you work your events and walk show floors, keep an eye out for these.
I recently attended a marketing conference and there were many great session topics, but one, in particular, caught my eye. The session write-up described a dialog between a Millennial and a Boomer, suggesting that their differences made it challenging for these two generations to connect with one another. As a Baby Boomer myself, and parent to two Millennials (and one Gen Z), I often think there isn’t a generational gap between me and my children, but rather a cosmic divide of two completely different species.
What do a mascot, mad scientists, 169 classes, virtual reality, four magicians, video testimonials, skateboards, exams, balloons, Vegas, and aching feet have in common? Well, if you throw in some of the most innovative and creative trade show booths imaginable, you’ve got ExhibitorLIVE: the Annual Professional Development Conference for Trade Show and Corporate Event Marketers.
It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?
So, how important is partnership in a face-to-face marketing program?
Investing in yourself and your team is always a wise decision in my book. As I reflect on the last year and look to the year ahead, growth has been a consistent thread throughout. I’ve outlined some of the high points of last year and our direction moving into the New Year.
When Mick Jagger proclaimed that time was on his side, I can’t help but wonder if he was actually talking about timelines. They are a great way to use time to your advantage. At Exhibit Concepts, we believe that creating an inclusive, realistic timeline is critical to a successful project, particularly when it comes to optimizing productivity. Better yet, it makes putting time on your side a real possibility.
We believe a rental shouldn’t look like a rental- it should embody a company’s message. When Adwerx, a digital marketing agency for real estate professionals (referred to us by Take Success), approached ECI about their tradeshow booth design, they had a specific vision.