Brands and marketing departments are investing more in experiential and event-based programs as the key driver of their marketing mix. So much so that branded experiences are designed to be more integrated into our everyday lives. As millennials and other notable demographics shift spending priorities from material items to experiences, the experience economy is getting larger. This has forced designers to shift their thinking into three dimensions to include the customer experience.
Experiential marketing is going backward and forward at the same time.
The Experiential Marketing Summit might be a wrap, but, along with conference swag, we packed away a suitcase’s worth of takeaways for event marketers of all kinds. If you missed out—don’t worry! We took notes. Here are seven useful lessons we took away from the Event Marketer Experiential Marketing Summit.
See how your incentive travel strategy could be (and should be) driving results like sales and ROI.
| AARP Foundation Experiential Marketing. Event-Production. Trade Show Exhibits. Signature
The Training organization of this Global Pharmaceutical Company wanted to deliver a standardized set of learning material for Learning & Performance Improvement leaders around the world. They also wanted to make sure these materials were fun, easy-to-use, and environmentally friendly. Broadstreet branded a handmade and sustainable “e-learning project box” that contained materials that were structured into color-coded steps to correlate with the project flow and implementation process.
Find our why we're obsessed with Gorillaz fully integrated experiential marketing campaign including chalk stencils, pop ups, and more
Our mission is to create exceptional experiences every day for our
For sound guys, the way we know we’ve done a great job is when no one notices we're even there. At events and experiences, everyone wants a seamless, rich audio experience with little disturbance and a clear sightline to all the action. My job is to make sure everyone can hear the sound, not see it.
Not all pop-ups have to be instagrammable Coachella pool parties. Find out how Rihanna, HBO, and Taco Bell executed creative and interactive experiences.