Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves.
The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate.
For Vornado Realty Trust, the fifth-largest commercial real estate owner in the United States, Broadstreet produced a sophisticated, content-rich investor conference that utilized virtually all of our creative services capabilities. Serving as a turnkey producer for this pivotal event, held at Rockefeller Center's Rainbow Room in New York City, Broadstreet's precise execution allowed CEO Steven Roth and his team to discuss Vornado's previous strong financial performance, communicate an array of vital information about the company's world-class portfolio, and set forth a positive vision for the upcoming year before an audience of 200 analysts and high net-worth investors.
To convey a unique visual identity for this event, Broadstreet developed an overall meeting design that was reflected in all event elements, including set design, speech support, an opening video, and a webcast.
The day began with Broadstreet leading attendees on a guided tour of four high-profile properties in Manhattan. Broadstreet also produced an elegant and informative 12-minute video that profiled six of Vornado's most promising real estate initiatives in New York City, northern New Jersey, Chicago and Washington, D.C. - creating a sense of discovery and excitement about these prestigious buildings.
Broadstreet designed a webcast through which viewers could view or listen to the investor conference. Linked to Vornado's IR site, the meeting webcast - featuring the video opener, a PowerPoint slide presentation, a conference agenda and other pertinent investor information - was available on demand for one month following the event.
Broadstreet has a far-reaching relationship with CSFB dating back to 1998, when DMG’s Technology Group moved to Credit Suisse and we produced the company’s first-ever U.S. Technology Conference.
By taking two distinct brands and enhancing their messaging to deliver new insights to a target audience, Broadstreet told a story that helped ESPN and Gatorade connect with media buyers that might have otherwise missed the opportunity.
Always striving to clearly distinguish itself from the blur of its competitors during the annual spring Upfront season, Comcast has turned to Broadstreet as its strategic partner over the last several years to deliver an exceptional brand-based experience to media buyers and advertisers.
With a recession looming, even as one of the strongest retailers, Barnes & Noble faced one of its most challenging years. Its annual Store Managers Conference needed to be the most impactful and action-inspiring in the company’s history.
The Weather Channel was determined to demonstrate that it went well beyond supplying forecasts to its viewers and that its original programming and prowess in the digital space was a highly desirable place for advertisers. Broadstreet helped shaped messaging and crafted design for the Weather Channel Upfront and Newfront. Imagery focused not only on awe-inspiring weather, but nature, science and the environment. Key messaging and imagery featured Weather Enthusiasts, its core demographic of viewers who live for the outdoors and rely on accurate weather to plan their day.