Array
(
    [_id] => MongoId Object
        (
            [$id] => 58a312104170e26c7f8b45b7
        )

    [abstract] => Always striving to clearly distinguish itself from the blur of its competitors during the annual spring Upfront season, Comcast has turned to Broadstreet as its strategic partner over the last several years to deliver an exceptional brand-based experience to media buyers and advertisers. 
    [app_label] => decisionbriefs
    [content] => 

Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves. The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate. 

 

Always striving to clearly distinguish itself from the blur of its competitors during the annual spring upfront season, Comcast has turned to Broadstreet as its strategic partner, several times - to deliver an exceptional brandbased experience to media buyers and advertisers.  

Presenting distinct, individualized presentations for each of its diverse networks — in an engaging design and delivery medium has been a hallmark of Broadstreet’s partnership with Comcast.

To reflect the Comcast brand, which is a technological innovator in the broadcast industry, Broadstreet developed an audience-driven, interactive experience on wireless devices. With brand-based games, stats and videos delivering key messages, attendees were entertained, informed and their experience was memorable. And by instantly creating an environment of engagement combined with live presentations and the use of the tablets, the audience became an integral part of the presentation, making it virtually impossible to tune out.

The result is always a strong and distinct brand impression that continues into the critical weeks that follow when ad sales are negotiated. Broadstreet’s communication strategy, creative expertise, and ability to cleverly harness technology have established Comcast as the standard for small-format Upfront meetings.

[content_id] => 10 [created] => 2017-02-14 00:00:00 [file] => files/enterprise/content/58a312104170e26c7f8b45b7/Comcast_Upfront.pdf [full_permission] => [group_id] => 5580456357f93b23b6a97c8d [label] => comcast-upfront [leads_form_intro] => [logo] => images/events/featured/58a312104170e26c7f8b45b7.jpg [media] => Array ( [images] => Array ( [0] => Array ( [filename] => images/enterprise/content/58a312104170e26c7f8b45b7/E_challenge_01-1.jpg [description] => [uploadname] => TT ) [1] => Array ( [filename] => images/enterprise/content/58a312104170e26c7f8b45b7/E_challenge_intro_v2-1.jpg [description] => [uploadname] => TT ) [2] => Array ( [filename] => images/enterprise/content/58a312104170e26c7f8b45b7/G4_layout1-1.jpg [description] => [uploadname] => TT ) [3] => Array ( [filename] => images/enterprise/content/58a312104170e26c7f8b45b7/personality_test_sample1-1.jpg [description] => [uploadname] => TT ) [4] => Array ( [filename] => images/enterprise/content/58a312104170e26c7f8b45b7/scoreboard_TOP10v1-1.jpg [description] => [uploadname] => TT ) [5] => Array ( [filename] => images/enterprise/content/58a312104170e26c7f8b45b7/Versus_Challenge_PBR_v1-1.jpg [description] => [uploadname] => TT ) ) ) [owner] => Array ( [ref] => Array ( [$ref] => groups [$id] => MongoId Object ( [$id] => 5580456357f93b23b6a97c8d ) [$db] => enterprise ) [label] => broadstreet-productions [name] => Broadstreet Productions ) [permission] => 0 [status] => 2 [title] => Comcast Upfront [updated] => 2017-05-02 14: 31: 50 [vocabulary] => Array ( ) [vocabulary_categories] => Array ( [0] => service [1] => product ) [meta] => Array ( [published] => 2017-02-14 00:00:00 [updated] => 2017-05-02 14: 31: 50 ) [source_collection] => content )

Comcast Upfront

Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves. The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate. 

 

Always striving to clearly distinguish itself from the blur of its competitors during the annual spring upfront season, Comcast has turned to Broadstreet as its strategic partner, several times - to deliver an exceptional brandbased experience to media buyers and advertisers.  

Presenting distinct, individualized presentations for each of its diverse networks — in an engaging design and delivery medium has been a hallmark of Broadstreet’s partnership with Comcast.

To reflect the Comcast brand, which is a technological innovator in the broadcast industry, Broadstreet developed an audience-driven, interactive experience on wireless devices. With brand-based games, stats and videos delivering key messages, attendees were entertained, informed and their experience was memorable. And by instantly creating an environment of engagement combined with live presentations and the use of the tablets, the audience became an integral part of the presentation, making it virtually impossible to tune out.

The result is always a strong and distinct brand impression that continues into the critical weeks that follow when ad sales are negotiated. Broadstreet’s communication strategy, creative expertise, and ability to cleverly harness technology have established Comcast as the standard for small-format Upfront meetings.

Broadstreet Productions

http://www.broadstreet.com/

Agencies

242 W 30th Street
2nd Floor
Claudia Tressler

646 652 7845
ctressler@broadstreet.com

Request info

MarCom Awards
MarCom Awards

With awards season in full swing, Broadstreet is proud to announce three MarCom Awards wins!

Read more

BMW Aftersales Conference
BMW Aftersales Conference

In the midst of a free-falling economy and unprecedented challenges in the automotive industry, BMW tasked Broadstreet to execute the most important annual conference for its Parts and Service Managers in a generation.

Read more

Global Pharmaceutical Company - Training Programme
Global Pharmaceutical Company - Training Programme

The Training organization of this Global Pharmaceutical Company wanted to deliver a standardized set of learning material for Learning & Performance Improvement leaders around the world. They also wanted to make sure these materials were fun, easy-to-use, and environmentally friendly.  Broadstreet branded a handmade and sustainable “e-learning project box” that contained materials that were structured into color-coded steps to correlate with the project flow and implementation process.

Read more

Nickelodeon- Nicktoons Animation Festival
Nickelodeon- Nicktoons Animation Festival

Our mission is to create exceptional experiences every day for our

Read more

Vornado Port Authority Development Video
Vornado Port Authority Development Video

Marketing commercial real estate in Manhattan is not a simple task. There are lots of options for potential tenants so the features, benefits and opportunities of a property must have an immediate and meaningful impact. Vornado Realty Trust once again turned to Broadstreet to help develop and design a motion graphics video featuring the proposed development of a new 40-story tower.

Read more

On Twitter
On Facebook