One of the leading issues with marketing is measuring success or Return on Investment (ROI) on purchases and campaigns. The use of an experiential marketing vehicle is an opportunity to set definitive goals and include measurement tools within each goal for an accurate representation of the success. At APEX, we work with our clients to gain an understanding of their goals and objectives and devise a plan to meet their goals. Whether we are building a fully-functional food truck for a pizza franchise, or a custom retail truck for an MLB team, we work with our clients to put the elements in place for success.
Listen to APEX’s CEO, Brad Carlson, highlight how the use of an experiential or marketing vehicle can increase ROI.
Colleges are utilizing mobile food trucks to enhance the educational experience, and leave a lasting impression. Experiential food trucks add a layer of excitement to the college culinary arts program for Northwest Arkansas Community College‘s Brightwater Center for the Study of Food. NWACC partnered with APEX Specialty Vehicles to design, engineer, and fabricate a custom food truck that embarks on an inventive concept.
Spring has sprung, so it’s the perfect time to set a game plan for your experiential, sampling, and promotional event success when the the hustle and bustle of spring and summer begin. Let’s explore Tips for Ramping Up Your Events for Spring in this article. Although we cannot speak on behalf of all food truck builders, APEX Specialty Vehicles fabricates only a limited number of custom food trucks and trailers each year, so our production facility is booking up quickly. If you’re ready to get a quote and get started – complete the quoter tool here.
When you are ready to begin exploring potential food or sampling truck builders, it’s important to have a plan in place to gather the most helpful information, which is why this post of Questions You Need to Ask Your Food Truck Builder will be helpful for you. Many factors come into play when investing in such a large business decision, and you need to feel comfortable with your builder, as you’ll be working closely together for the next several months, and beyond. Let’s check out Questions You Need to Ask Your Food Truck Builder.
What makes APEX different than other builders? Why is our design process more elaborate and detailed? Why are APEX food trucks generating the highest ROI? Let’s dig into APEX’s 7 Steps for designing a food truck of your dreams, and eventually building an unmatched bad ass food truck!
Specialty trucks and trailers can be built for a variety of uses – from food service to mobile retail and experiential. APEX recently had the opportunity to partner with FPR for the customization of a custom truck that doubles as a food truck and a mobile broadcast studio. Let’s check out some insight into how FPR launches Multipurpose Food Truck!